Why your book cover image is as dead as a fish out of water when it comes to marketing your book online
As an author, you know that a lot of effort goes into your book's cover - its title, the imagery and so on. Of course, the cover's aim is to get a reader to open the book and sample your writing - and then hopefully, buy the book. In terms of marketing a book, giving a reader the opportunity of glancing at the cover and flipping through the book's pages is the bare minimum required.
In just over a month of using BookBuzzr, my books, 'A Day in the Mind' and 'uncommon sense' both climbed to record sales rankings on Amazon...
There's nothing wrong with this approach except that it works only in physical bookshops - the book will ultimately sit on a bookshelf somewhere, where a reader can easily browse through the book. But as you know, the world has changed a lot and people don't buy books only in bookshops. Books are also marketed online through blogs, social networking sites and of course, your own website.
BookBuzzr is a light-year beyond what Amazon's 'Look Inside' feature can do for a book on the web.
Nonetheless, authors continue to use the book's cover image - basically just a static picture of the book cover - in their online marketing efforts. This image just sits there, and potential customers cannot do what they would in a physical bookshop - open the book and start flipping through the pages right there and then.
In short, you continue to use a method that is meant for the physical world, in the online world. The fish - your book - that swims in water (the bookshop), is dead out of it (the online world).
It's a huge marketing opportunity wasted.
This is where BookBuzzr comes in. It's a neat, nifty 'widget' (basically, a software tool) that enables readers to easily do online what they would do in a bookshop - 'open' a book and start reading immediately. Readers do not have to hunt for your book's excerpt on your site. Bookbuzzr also displays the pages as they would in your physical book - with the same layouts, fonts and so on. Best of all, the pages really flip so the reader gets an authentic reading experience. Of course, you decide how many pages of the book you want to show. Here's what the widget looks like.
Your book-cover image
Your BookBuzzr Active Book Cover
This is where BookBuzzr comes in. It's a neat, nifty 'widget' (basically, a software tool) that enables readers to easily do online what they would do in a bookshop - 'open' a book and start reading immediately. Readers do not have to hunt for your book's excerpt on your site. Bookbuzzr also displays the pages as they would in your physical book - with the same layouts, fonts and so on. Best of all, the pages really flip so the reader gets an authentic reading experience. Of course, you decide how many pages of the book you want to show. Here's what the widget looks like.
What can you do with BookBuzzr?
1. Replace your book's cover image with the BookBuzzr widget.
For starters, you can - and must - replace your book's cover image with the widget wherever your book appears. This would include:
» Your website
» Your blog
» Share your widget with family, friends and colleagues on social networking sites such as Facebook and LinkedIn
2. Email signature
BookBuzzr also comes in the form of an email signature, which also looks like a flappable book.
3. Twitter integration
Moreover, given the growth of Twitter and its importance in helping authors build their platform and sell more books, a number of Twitter features have been added to BookBuzzr to help authors market their book on Twitter with a large degree of automation. The goals behind these features are:
» To help the author gain more followers on Twitter
» To make the book more visible among the authors' Twitter followers
» To help readers of the book share the book among their Twitter followers.
These Twitter features for marketing books online include:
» Authors can schedule tweets about their book in their Twitter accounts daily or weekly.
» Every time a reader opens an author's book-excerpt, a tweet goes out to the authors Twitter followers mentioning that the book was opened.
» Readers will find a link to follow the author on Twitter when they are reading the author's book-excerpt and when they finish reading the book-excerpt.
» Readers can tweet about the book with just a few clicks.
4. Search Engine Optimization (SEO)
As you know, it's very important for users to be able to find your book through search engines such as Google. When you sign-up, you also get listed on our sister site, fReado.com, where readers can interact with you and with other readers. Further, you can link from fReado to your own author-site or blog thus helping your search engine rankings. Because fReado.com is optimized for search engines and because fReado.com is regularly crawled all over by the major search engines, the information about your book will soon be noticed and your pages should be listed in response to web searches.
For starters, you can - and must - replace your book's cover image with the widget wherever your book appears. This would include:
» Your website
» Your blog
» Share your widget with family, friends and colleagues on social networking sites such as Facebook and LinkedIn
2. Email signature
BookBuzzr also comes in the form of an email signature, which also looks like a flappable book.
Moreover, given the growth of Twitter and its importance in helping authors build their platform and sell more books, a number of Twitter features have been added to BookBuzzr to help authors market their book on Twitter with a large degree of automation. The goals behind these features are:
» To help the author gain more followers on Twitter
» To make the book more visible among the authors' Twitter followers
» To help readers of the book share the book among their Twitter followers.
These Twitter features for marketing books online include:
» Authors can schedule tweets about their book in their Twitter accounts daily or weekly.
» Every time a reader opens an author's book-excerpt, a tweet goes out to the authors Twitter followers mentioning that the book was opened.
» Readers will find a link to follow the author on Twitter when they are reading the author's book-excerpt and when they finish reading the book-excerpt.
» Readers can tweet about the book with just a few clicks.
4. Search Engine Optimization (SEO)
As you know, it's very important for users to be able to find your book through search engines such as Google. When you sign-up, you also get listed on our sister site, fReado.com, where readers can interact with you and with other readers. Further, you can link from fReado to your own author-site or blog thus helping your search engine rankings. Because fReado.com is optimized for search engines and because fReado.com is regularly crawled all over by the major search engines, the information about your book will soon be noticed and your pages should be listed in response to web searches.
You upload your book-extract to fReado and it becomes available through BookBuzzr
Readers share the book with others on blogs, social networks and forums
BookBuzzr - The One Free Tool That Every Author Needs for Book Marketing
As an author trying to market your book online, you may find that many of the simple steps involved in Internet marketing are actually quite daunting. Consider the simplest and most important pre-requisite of offering an extract of your book online in a nice to read format that can be easily shared among your readers. 99% of author websites are unable to allow sampling of books on their websites. They simply stick in an image of their book and hope that this is enough to stimulate the desire to read the book among site visitors. You know you can do better than that!
BookBuzzr is built from the ground-up for word-of-mouth (or shall we say, click-of-mouse) book-marketing. By signing up for BookBuzzr you can allow readers to browse through portions of your book in a nice to read online, flip-book format where the experience is similar to reading a real book. Additionally, they can get a single place listing of all things related to your book such as links to where they can buy your book, where they can discover interviews with you, where they can listen to podcasts related to your book and more.
Need another reason to sign-up for BookBuzzr? Let's talk about "share-ability" or "distribute-ability." Let's say you saw a book-extract of a book that you loved and you want to share this with readers of your blog. The best most people can do is to put up a link to the book-extract. But is this enough? The era of people going to a few "destination" websites to get their content is over. Today you are as likely to see an interesting video embedded on a blog that you discovered as you are of seeing that video on YouTube. So we've taken care of this for you. Fans of your book can easily embed your book on their personal blogs and become ambassadors for your book.
BookBuzzr is intended to take care of most of the details related to online book-marketing and book promotion on an ongoing basis. At the very least, BookBuzzr helps you to:
As a bonus, when you sign-up, you also get listed on fReado.com where readers can interact with you and with other readers. Further, you can link from fReado to your own author-site or blog thus helping your search engine rankings. Because fReado.com is optimized for search engines and because fReado.com is regularly crawled all over by the major search engines, the information about your book will soon be noticed and your pages should be listed in response to web searches. We also have plans to connect fReado with Facebook Connect. This enables your readers to:
Sign-up now for free and join other elite authors who understand the art of online book promotion!
Given the growth of Twitter and it's importance in helping authors build their platform and sell more books, a number of Twitter features have been added to BookBuzzr to help authors market their book on Twitter with a large degree of automation. The goals behind these features are:
These Twitter features for marketing books online include:
As an author trying to market your book online, you may find that many of the simple steps involved in Internet marketing are actually quite daunting. Consider the simplest and most important pre-requisite of offering an extract of your book online in a nice to read format that can be easily shared among your readers. 99% of author websites are unable to allow sampling of books on their websites. They simply stick in an image of their book and hope that this is enough to stimulate the desire to read the book among site visitors. You know you can do better than that!
BookBuzzr is built from the ground-up for word-of-mouth (or shall we say, click-of-mouse) book-marketing. By signing up for BookBuzzr you can allow readers to browse through portions of your book in a nice to read online, flip-book format where the experience is similar to reading a real book. Additionally, they can get a single place listing of all things related to your book such as links to where they can buy your book, where they can discover interviews with you, where they can listen to podcasts related to your book and more.
Need another reason to sign-up for BookBuzzr? Let's talk about "share-ability" or "distribute-ability." Let's say you saw a book-extract of a book that you loved and you want to share this with readers of your blog. The best most people can do is to put up a link to the book-extract. But is this enough? The era of people going to a few "destination" websites to get their content is over. Today you are as likely to see an interesting video embedded on a blog that you discovered as you are of seeing that video on YouTube. So we've taken care of this for you. Fans of your book can easily embed your book on their personal blogs and become ambassadors for your book.
BookBuzzr is intended to take care of most of the details related to online book-marketing and book promotion on an ongoing basis. At the very least, BookBuzzr helps you to:
- Reach your target audience by allowing them to discover your book in various places such as blogs, websites, social networking sites and more.
- Tell them that your book is available by providing links to places where they can buy your book.
- Persuade them to read it by allowing them to easily sample your book with jaw-dropping book simulation technology.
As a bonus, when you sign-up, you also get listed on fReado.com where readers can interact with you and with other readers. Further, you can link from fReado to your own author-site or blog thus helping your search engine rankings. Because fReado.com is optimized for search engines and because fReado.com is regularly crawled all over by the major search engines, the information about your book will soon be noticed and your pages should be listed in response to web searches. We also have plans to connect fReado with Facebook Connect. This enables your readers to:
- Seamlessly "connect" their Facebook account and information with your book
- Connect and find their friends who are on fReado
- Share comments made on your book with their friends on Facebook
Sign-up now for free and join other elite authors who understand the art of online book promotion!
Given the growth of Twitter and it's importance in helping authors build their platform and sell more books, a number of Twitter features have been added to BookBuzzr to help authors market their book on Twitter with a large degree of automation. The goals behind these features are:
- To help the author gain more followers on Twitter
- To make the book more visible among the authors' Twitter followers
- To help readers of the book share the book among their Twitter followers.
These Twitter features for marketing books online include:
- Authors can schedule tweets about their book in their Twitter accounts daily or weekly.
- Every time a reader opens an author's book-excerpt, a tweet goes out to the authors Twitter followers mentioning that the book was opened.
- Readers will find a link to follow the author on Twitter when they are reading the author's book-excerpt and when they finish reading the book-excerpt.
- Readers can tweet about the book with just a few clicks.
