Wired and Dangerous
Publisher : Berrett-Koehler Publishing
The "perfect storm" of an anxiety-ridden recession coupled with the frustration caused by the removal of "high touch" from service through self-service and automation, plus the power and instant reach of the internet has created a wired and potentially dangerous customer.  We must return to a partnership approach to customer loyalty.  This book provides the why's, what's and most important, the how's for turning picky, fickle, vocal and vain customers into advocates.


About Chip Bell
Chip Bell
Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books.  Their newest book is Wired and Dangerous:  How Your Customers  More...