Description
Modern business has become a game of politics. Like politicians in Washington, many executives do not write their own speeches, and companies regularly "spin" information to make the corporation look as positive and successful as possible.
Unfortunately, deception has become commonplace in the business world. Too often, companies try to manipulate information within a workforce to increase productive business activity, and employees are encouraged to conceal criticisms or suggestions for improvement and to deny mistakes.
In Winning with Trust in Business, authors Arthur H. Bell and Richard G. Cohn follow the effects of these lies from the ground up and reveal how they can affect management systems at the highest levels. Through actual interviews and corporation profiles, they demonstrate how truthfulness and trust can improve companies and help everyone, from executives to interns, succeed in business.
ABOUT THE AUTHORS
Arthur H. Bell received a Ph.D. from Harvard and was presented the prestigious Marquardt Humanities Award. After graduating, he became a professor of English and the director of the business writing program at California State University, Fullerton. He serves as the executive director of MBA programs at the University of San Francisco's Masagung Graduate School of Management and is the author of several influential business communication titles. Bell has previously taught in the business schools at Georgetown University and the University of Southern California. He lives in Belvedere, California, and is a skilled carpenter and jazz pianist.
Richard G. Cohn attended the University of Pennsylvania and Emory University's School of Law. He is a seasoned communications executive and has held senior positions at Sun Microsystems, Charles Schawb, and PG&E. Cohn pioneered the use of streaming video and audio at Sun Microsystems in the early days of the internet and served as a senior attorney for the U.S. Department of Energy. His work has been honored by the International Association of Business Communicators. Cohn lives in San Rafael, California.
