"The Craft of Corporate Journalism covers just the kind of subjects that effective business communicators need to master. Most importantly, it offers ways around the traps that so often turn corporate writing into the kind of plodding, predictable prose that marches straight into the trash. Listen to Lionel Fisher. He'll help you get your words into your readers' heads, not their round files." - Jack Hart, Managing Editor, The Oregonian
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"Good corporate journalism does not reflect 'his master's voice' but links the goals of corporate communications to the high expectations of reading employees. It is a tough but rewarding job, and Fisher perfectly explains what corporate journalists need to achieve not only to reach but also move the reader. The author places the journalistic principles in the corporate context. I don't recall any other book that did this before. The book is not exactly encyclopedic, but rather highly motivating and very original. For example, the chapter on article leads is unforgettable. I run a communications company in the Netherlands and warmly recommend the book to both my employees and relations."
- Amazon.co.uk Customer Review
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"This is one of the best books from the genre to be seen in some time, a compact but definitive text with advice for both neophytes and iron-bottomed 'flaks.' Staying loose and mildly iconoclastic, Fisher guides his readers through the minefields of jargon and cliché, teaches them to avoid pedantry and stultifying prose, and stimulates the use of techniques applicable to creative writing. Good stuff, this. From the hip, but straight-shooting all the way through." - Paul Pintarich, "Pages" Columnist, The Oregonian
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