Marketing de Guerrilla

Marketing de Guerrilla
Publisher : Morgan James Pub
Description
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this editions, completely revised & expanded, identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies than held the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st cent





Praise and Reviews
"A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses." -- LOS ANGELES TIMES "LOS ANGELES TIMES"



 
Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million cop More...