In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:
✓ Business Planning
✓ Facebook Marketing
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP
✓ Website Essentials
✓ SEO
✓ Outsourcing
To save you from costly or ineffective advertising, this manual-style book explains how to create a distinct edge through thought leadership.
Being a freelance copywriter and running a design partnership, I searched for easy and cheap ways to market a business. Firstly I came up with a list "60 Ways to Market a Business" and extended most of those with how-to tips. Then I updated it with some popular tools for marketing and added my own personal copywriting learning.