Watertight Marketing: Delivering Long-Term Sales Results
Publisher : Panoma Press
Description

Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.

An entrepreneur's steo-by-step guide to putting a marketing operation in place that delviers sustainable sales results in the long term.


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Praise and Reviews

Watertight Marketing is brilliant. Bryony has delivered a book that is free of jargon and a compelling read that makes you sit up and quickly realise where the holes are in your plans, the potential cost of these holes to your business and ultimately how to fill them and ensure your business is robust and successful.” Nick Dean, Managing Director, Ad Lib Recruitment

Any business who is serious about growing needs to read this book. Watertight Marketing is a well written, easy to read but heavy-weight and comprehensive blueprint for effective marketing. No clap-trap. No padding. It is chocker-block full of great ways to fix your business development processes, systems, copy, plans and activities so you stop leaking profit and see your business grow – the watertight way. I act as a business coach to my clients, helping them grow their own client portfolio, and thought I really knew my stuff on marketing. I still found this book to be a highly valuable read, and probably the first real marketing book that bridges the gap between real life, traditional marketing and social media. As a result of reading this book, I was able to clearly identify why our own business growth has plateaued, and because of the common sense contained in the book will be working to fix that.” Heather Townsend, author of ‘The FT Guide To Business Networking’ and co-author of  ‘How to make partner and still have a life’

“If you’re running a small business and think your marketing activity is as good as it can be, read this book.  If you think your marketing could be better, read it twice.  I’ve read many books on marketing and got a lot of value from each of them, but this is the one we will be buying to give to each of our clients.  No-nonsense wisdom, perfectly pitched to resonate with all small business owners.” Stephen King, Managing Director, F-works

Watertight Marketing is a long overdue book. Too many marketing books are either too academic – stuffed with over-complicated ideas, which can’t be implemented – or full of hype. Watertight Marketing is neither of these. It guides busy business folk through the steps to making marketing work and pay – with minimum waste and maximum benefit.” Prof. Merlin Stone, Research Director, The Customer Framework

Selection of comments from Amazon:

"This is excellent. My way of using it would be to read it through quickly to get a sense of how it works, then work my way through it doing the exercise and putting the results into practice. If you really want to improve your marketing, it should be your constant companion for at least a year."

"If you want the myth of marketing unravelled and a way to create an affordable and effective marketing plan in your business this really is the only book for you."

"Bryony's managed to combine two things which you don't often get in marketing books - being 100% informative, whilst making it an enjoyable read too."

"Watertight marketing is the best checklist and guide to taking the next step I've seen, and from personal experience of applying the principles in the book know it actually works!"


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Bryony Thomas
Bryony Thomas is a proven marketing professional, with a passion for helping ambitious entrepreneurs make their marketing pay through her business speaking, writing and hands-on co More...
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