Brand New Day, the Highs and Lows of Starting a Small Business

Brand New Day is my story of my first four years in my business, LaRoo.  The story starts in 2004 when I left my full time marketing role to set out on my own business adventure.  Mocks mobile phone socks were the brand I launched in 2004.  In my diary I talk about the challenges I faced, things that went well, as well as things that didn’t go quite as well…. What I achieved and what I messed up – sometimes very expensively!

I want you to read this book and take away ideas for your own business, learn how not to do it or just to get a better understanding of what running a business is all about.


Lara Solomon