42 Rules for a Web Presence that Wins
Publisher : Happy About
Description
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.

The book is divided into four main sections: 
  • Management-level Issues 
  • Setting Strategy and Tactics
  • Creating Content That Makes Connections
  • Measuring Results
The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that's being presented is pertinent to their specific situation. It explains the overall concept, and offers an immediately applicable example, case study, or other ideas from over thirty contributing experts including Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of The Global Privacy Book, John Yunker, author of The Art of the Global Gateway, and Dan Burrus, author of Flash Foresight.


The Story Behind This Book
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It aims to provide a fast, but thought-provoking read that offers a 30,000ft perspective on the strategies and tactics behind an effective website and social media campaign. This is not an exhaustive, step-by-step “how to” guide to building a web presence, but rather a collection of “rules” based on Philippa’s 15 years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from her clients, audiences and colleagues.


Praise and Reviews
"A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes." - Guy Kawasaki, Author, "Enchantment: The Art of Changing Hearts, Minds, and Actions" and former Chief Evangelist of Apple

"The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by author Gamse's rules." - Vint Cerf, Internet Pioneer

"Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer." - Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, "Social Media Metrics"

"Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media." - Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School

"Philippa provides an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective." - Darrin Johnston, Senior Vice President, Sales, Meyer Corporation


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Philippa Gamse
A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1 More...