TV and Radio: Your Stepping Stones to Credibility An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won't Guest Expert: Carolyn Howard-Johnson Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top of it and then another. - CHJ So, you’ve landed a radio interview or a spot on a TV show. It’s so exciting that you’re tempted to sit on your laurels. Nope. Read more [...]