Phyllis Zimbler Miller

Using Online Marketing to Promote (Not Sell) Your Books

Using Online Marketing to Promote (Not Sell) Your Books

  The Internet provides traditionally published and self-published authors numerous opportunities to promote their books to prospective fans. But it is important to understand the nature of online marketing – creating relationships rather than selling. For these types of opportunities you want to connect with prospective readers in a friendly…

March 2012 Facebook Page changes

Guest Expert: Phyllis Zimbler Miller Major Facebook Page Changes Require Strategic Planning for Book Authors Now that Facebook has mandatorily changed all Pages (formerly known as fan pages) to the new format, it is time to assess the benefits and issues for authors. Let’s take as one example that you…