Tag: Phyllis Zimbler Miller
Using Online Marketing to Promote (Not Sell) Your Books
The Internet provides traditionally published and self-published authors numerous opportunities to promote their books to prospective fans.
But it is important to understand the nature of online marketing – creating relationships rather than selling.
For these types of opportunities you want to connect with prospective readers in a friendly way rather than constantly “pushing” your books down their throats.
Perhaps the most obvious online marketing strategy for authors is to Read more [...]
March 2012 Facebook Page changes
Guest Expert: Phyllis Zimbler Miller
Major Facebook Page Changes Require Strategic Planning for Book Authors
Now that Facebook has mandatorily changed all Pages (formerly known as fan pages) to the new format, it is time to assess the benefits and issues for authors.
Let’s take as one example that you have a single Facebook Page (categorized as an author page on Facebook) with your name as the Page name.
Until the formatting change, you have been using a default tab to announce each Read more [...]
