Tag: Marketing
Mid-Week Book Marketing Tips: 10 Ways to Market a Book on Facebook
Guest Expert: Breana Orland
The face in Facebook has changed dramatically over the last five years. No longer is it a meeting ground for fresh-faced college students. Facebook has become a one-stop virtual home for friends, families and businesses to inform and learn about life outside the confines of the World Wide Web. This change in demographics has shifted the way Facebook actually works. These changes are the catalyst for how it can be used as a great tool to market just about anything. Here Read more [...]
Book Marketing Mondays: The Single Best Marketing Tool for an Author
Guest Expert: C. Patrick Schulze
In my last article for Bookbuzzr, I discussed the need to identify your niche market, those people who might purchase your book. Today, we're going to discuss one of the major tools you use to market to those potential customers, your blog.
If you're unfamiliar with the idea of a blog, the term comes from the contraction of the phrase, "web log." A blog is simply a way to post whatever you wish to the Internet. Many think of it as a free, simple, easy-to-maintain Read more [...]
Book Marketing Mondays: Promote Your Book with Facebook Groups
Guest Expert: Dana Lynn Smith
Facebook groups are a great place to meet people who share your interests and to subtly promote your book. For maximum exposure, join existing groups and start your own Facebook group.
To find groups to join, enter keywords in the Facebook search box. When the search results come up, click on the Groups tab to view groups focused on your topic.
Click the Join Group button to join a group. Write an introductory greeting on the group's wall, and post your book Read more [...]
Book Marketing Mondays: How to Identify A Writer’s Target Audience
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better marketing.
Once we've accepted these concepts, what next critical aspect about book marketing must an author comprehend to ensure his sales are maximized? The answer is to identify Read more [...]
Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page
Guest Expert: Dana Lynn Smith
Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook's rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in the name of your business or book, you risk having your account cancelled.
A Facebook Fan Page (or Page) is designed for business use and it's a great way to promote your book. You can set up a Fan Page for your Read more [...]
Book Marketing Mondays: The Craft of Marketing
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I'll bet big money most of you say the one from your grill. Am I right? However, who sells more of their hamburgers, you or the fast food chain?
Okay, now, let's noodle that one out, shall we? Why would lower quality food sell billions of times, while your mouthwatering masterpiece doesn’t sell at all? The simple Read more [...]
Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook
Guest Expert: Dana Lynn Smith
Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool:
1. First, be sure to take full advantage of the promotional opportunities on your Facebook Profile. Just below your photo is a small box where you can enter a concise description of what you do, including the title of your book.
The About Me box (under Personal Read more [...]
How to Market Your Book on Twitter With BookBuzzr
As some of you know, BookBuzzr offers 4 ways to market your book on Twitter. You can set up all 4 ways to market your book in less than 15 minutes. In short, you can:
Tweet about your book when you set it up on BookBuzzr - This is a one time tweet.
Tweet about your book when it's read by a minimum number of readers in a 24 hour period.
Tweet about your book daily or weekly.
Set up milestone-based tweets (think of this as a little Twitter celebration when the reader count for your book Read more [...]
Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career
Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel 'This is the Place', and her book of creative nonfiction, 'Harkening: A Collection of Stories Remembered', has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, the Book Publicists of Southern California's Irwin Award and her Read more [...]
