Marketing

Mid-Week Book Marketing Tips: 10 Ways to Market a Book on Facebook

Mid-Week Book Marketing Tips: 10 Ways to Market a Book on Facebook

Guest Expert: Breana Orland The face in Facebook has changed dramatically over the last five years. No longer is it a meeting ground for fresh-faced college students. Facebook has become a one-stop virtual home for friends, families and businesses to inform and learn about life outside the confines of the…

Book Marketing Mondays: The Single Best Marketing Tool for an Author

Guest Expert: C. Patrick Schulze In my last article for Bookbuzzr, I discussed the need to identify your niche market, those people who might purchase your book. Today, we’re going to discuss one of the major tools you use to market to those potential customers, your blog. If you’re unfamiliar…

Book Marketing Mondays: Promote Your Book with Facebook Groups

Guest Expert: Dana Lynn Smith Facebook groups are a great place to meet people who share your interests and to subtly promote your book. For maximum exposure, join existing groups and start your own Facebook group. To find groups to join, enter keywords in the Facebook search box. When the…

Book Marketing Mondays: How to Identify A Writer’s Target Audience

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell…

Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page

Guest Expert: Dana Lynn Smith Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook’s rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in…

Book Marketing Mondays: The Craft of Marketing

Book Marketing Mondays: The Craft of Marketing

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I’ll bet big money most of you say the one from your grill. Am I right? However,…

Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook

Guest Expert: Dana Lynn Smith Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool: 1. First, be sure to take full advantage of the promotional opportunities on…

Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career

Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career

Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel ‘This is the Place’, and her book of creative nonfiction, ‘Harkening: A Collection of Stories Remembered’, has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. Howard-Johnson is the recipient…