marketing plan

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully” We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy…

Book Marketing Mondays: How to Identify A Writer’s Target Audience

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell…