Tag: marketing plan
“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan
by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully”
We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy still exists and persists: “My publisher is going to put together and implement a publicity and marketing plan that will rocket my book to the top of bestseller lists.”
Clearly, Read more [...]
Book Marketing Mondays: How to Identify A Writer’s Target Audience
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better marketing.
Once we've accepted these concepts, what next critical aspect about book marketing must an author comprehend to ensure his sales are maximized? The answer is to identify Read more [...]
