marketing on facebook

Readers Who “Like” You, or Readers Who “Friend” You — Which Is Better?

Guest Expert: Laurel Marshfield This year, Facebook topped 550 million members. If it were a country, Facebook would be the third largest in the world (ahead of the United States, in fourth place with a mere 309 million). Impressive numbers, but why should that interest authors – interest you as…

Five Ways Authors Can Promote Books on Facebook

Expert: Dana Lynn Smith Facebook is the second most popular website in the U.S. (after Google), accounting for about 10 percent of all online usage. Bottom line: if your potential customers are on Facebook, you should be there too. Here are some suggestions for getting the most from this powerful…

Getting Social Without Getting Out from Behind Your Computer

Expert: Carolyn Howard-Johnson This article is for writers. It is especially for shy writers but anyone who has been putting off joining Facebook will benefit. I’ll tell you right up front. I’m a Facebook fan. And I hate the idea of being a fan of anybody or anything. I’m a…

How Authors Can Use Facebook Pages for Their Book Marketing

Expert: Phyllis Zimbler Miller With over 500 million members worldwide Facebook is a social media giant. And, as such, this is one online place that book authors should definitely be hanging out. First, though, let’s clarify a couple of things because Facebook is very sensitive to misuse of its site.…