Marketing on Amazon

The Amazon Launch for Your Book: What You Can Learn from My Mistakes

The Amazon Launch for Your Book: What You Can Learn from My Mistakes

Expert: Carolyn Howard-Johnson, author of the multi award-winning Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (updated and expanded to 416 pages!) As the author of The Frugal Book Promoter and other award-winning books in the HowToDoItFrugally series of books, I…

Why Reviews in Online Bookstores Matter

Why Reviews in Online Bookstores Matter

Guest Expert: Dana Lynn Smith Reviews and recommendations in online bookstores like Amazon.com and BN.com are a powerful selling tool. Many shoppers read book reviews before making a purchase, and reviews can be the tipping point that causes them to click the Buy button. In fact, a study by the…

Marketing on Amazon? I Thought They Just List My Book

Guest Expert: Aggie Villanueva Amazon is much more than just the world’s largest bookstore. As an author you’ve made sure your book is listed on Amazon.com because everyone in the writing/promotion fields says you must. So what’s the big deal? You’ve actually made more sales to family and friends on…

Amazon Book Marketing: A Social Networking Experience

Amazon Book Marketing: A Social Networking Experience

Guest Expert: D’vorah Lansky, M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. When you think of Amazon, the online “800 pound gorilla” of a bookstore what comes to mind? Do you think about the great price you are going to get on…

How Amazon Recommendation Algorithms Help Sell Your Book

Guest Expert: Joanna Penn A few weeks ago my friend Joel Friedlander sent me an email (partly shown left) that he had been sent by Amazon which recommended my novel Pentecost next to John Connolly whose supernatural mysteries I really love to read myself. I was absolutely overjoyed by the…