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March 2012 Facebook Page changes

Guest Expert: Phyllis Zimbler Miller Major Facebook Page Changes Require Strategic Planning for Book Authors Now that Facebook has mandatorily changed all Pages (formerly known as fan pages) to the new format, it is time to assess the benefits and issues for authors. Let’s take as one example that you…

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can…

TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book

Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how…

TGIF Book Marketing Tips: Four Stages of Effectively Using Social Media to Promote Your Book

Guest Expert: Phyllis Zimbler Miller It helps to have a roadmap to follow when promoting a book, whether it is your first book or your 15th. And if you want to use social media effectively to promote your book, you need to go through some foundation stages before you even…

Book Marketing Mondays: Minimize Time Maximize Online Presence

Guest Expert: Jo-Anne Vandermeulen I have only so much time and want to connect with the most people possible. Now is not the time to stress; but to know, you can *conquer all obstacles* by following the Solution to Maintain Online Social Media Presence. *Build Relationships* – create maximum presence…