Guest Expert: Joanna Penn As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you could consider multi-media options. Here are some ideas for turning your book marketing into a multi-media extravaganza. • Audio: Record a chapter of your book as a downloadable audio. Some authors create full production Read more [...]