A new kind of giveaway turns contacts into evangelists to sell more books Guest Expert: Penny C. Sansevieri We have marketed hundreds of books over the years, and many of our authors have launched their own book giveaways. For them and every other author we’ve spoken with, those giveaways just don’t do much to generate [...]
Posts Tagged ‘contests’
Book Marketing Mondays: The World Loves A Great Contest
August 2nd, 2010 Guest Expert: Tony Eldridge There’s something about a contest that gets us excited. When was the last time you entered one? The mystery behind them is that it is often hard to put your finger on what makes them so popular. It can’t be the money or everyone on the planet would enter the Publisher’s Clearinghouse [...]
Review: Conducting Twitter Contests by Tony Eldridge
March 26th, 2010 Phew! I’ve just gone through Tony Eldridge’s Conducting Twitter Contests and first reaction; Wow! It’s been a quick skim but I already know that I’m going to go back for more. Tony has used a novel way to present his topic; he uses text and video so, you can read; absorb, and then watch and [...]
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