Tag: Book
Book Marketing Mondays: The Single Best Marketing Tool for an Author
Guest Expert: C. Patrick Schulze
In my last article for Bookbuzzr, I discussed the need to identify your niche market, those people who might purchase your book. Today, we're going to discuss one of the major tools you use to market to those potential customers, your blog.
If you're unfamiliar with the idea of a blog, the term comes from the contraction of the phrase, "web log." A blog is simply a way to post whatever you wish to the Internet. Many think of it as a free, simple, easy-to-maintain Read more [...]
Book Marketing Mondays: How to Identify A Writer’s Target Audience
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better marketing.
Once we've accepted these concepts, what next critical aspect about book marketing must an author comprehend to ensure his sales are maximized? The answer is to identify Read more [...]
Book Marketing Mondays: The Craft of Marketing
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I'll bet big money most of you say the one from your grill. Am I right? However, who sells more of their hamburgers, you or the fast food chain?
Okay, now, let's noodle that one out, shall we? Why would lower quality food sell billions of times, while your mouthwatering masterpiece doesn’t sell at all? The simple Read more [...]
