Tag: Book Videos
Getting Started with Video Blogging
Guest Expert: Joel Friedlander
My roots in publishing are firmly planted in the print world. Paper made from trees, books bound in boards covered with cloth, signatures sewn together with thread.
Books have always been--until recently--very solid physical objects. You can use them as weights, as doorstops, you can throw one (I don't recommend it) at a noisy cat. Generations of people have used books as safes, or to press dried flowers between their pages.
So the transition to digital books Read more [...]
The Three C’s to Sneak Peek Trailers
Guest Expert: Sandie Lee
Congratulations! You’ve written and published a book, that alone is an accomplishment! However, getting your book into the hands of your potential audience may not be that easy. Sure the invention of ebooks, Kindles and online book stores increase your chances, but how will the reader find your book among the thousands of others they have to choose from?
Facebook, Twitter, blogs and YouTube are all wonderful avenues to help promo your (hope-to-be) best seller, but Read more [...]
YouTube trailer for BookBuzzr
We are pleased to announce that Sandie Lee a freelance writer has created the sneak peak trailer for BookBuzzr. She has done sneak peek trailers for several authors and also contract herself out (personally and through Ascot Media). Her company is called TattleTott Productions and her work can be seen through the YouTube channel at; http://www.youtube.com/user/TattleTott?feature=mhee
Read more [...]
Using Book Trailers to Promote Your Book
Guest Author: Dana Michelle Burnett
When I wrote my first book, I followed the advice on all the book marketing blogs and began trying to sift through all the information. One suggestion that kept coming up was to create a book trailer and upload it to YouTube.com.
The idea seemed easy enough. I had used video a few times in my home décor business, so I figured it would be about the same. I gathered some pictures, found some music, and made my book trailer. Guess what? Nothing happened.
When Read more [...]
The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?
Guest Expert: Laurel Marshfield
Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big screen.
But few authors are Dan Brown.
The Book Trailer Dilemma
Book trailers are for authors whose books have yet to be made into blockbuster Hollywood movies. Also for Read more [...]
Book Trailers: Five Things Shteyngart Gets Right
Guest: Thomas Doane
1. The ‘Viral’ Element: Style/Content
The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly Rebecca Black’s ‘Friday,’ but it's pretty damn good for a book trailer. I’m not going to go super in-depth into the math since these things are always highly Read more [...]
How to Make a Book Trailer
Expert: Claudia Jackson
In today’s book publishing world, old publicity techniques are no longer enough. Talking your local paper into writing a small blurb about your opus won’t get you anywhere. Social networking and Internet promotion are the keys to success in the new world of eBooks and print on demand. One way to stir up a lot of really good noise about your book is a multimedia book trailer.
What’s a book trailer you ask? Never heard of one? Well, a book trailer is just like a Read more [...]
Promote Your Books with Video
Expert: Dana Lynn Smith
Did you know that YouTube is the third most popular website in the U.S. (behind Google and Facebook) and the second most popular globally? Uploading a book promotion video to your website and to video sharing sites such as YouTube is a great way to capitalize on the huge popularity of videos.
Google includes videos in search results, and users can also search Google specifically for videos. YouTube, which is owned by Google, is the top spot for posting your book promotion Read more [...]
Homemade Book Videos and Tutorials
Guest Expert: Aggie Villanueva
When it comes to my main book trailers, I like to hire them done professionally if possible because I have absolutely no talent in this vital area. The book trailer is usually your very first public viewing, but today’s readers expect much more after that trailer hooks them; they expect to interact visually with you on several levels. Fortunately you don’t have to hire the pros for that. In fact DIY is preferable.
Transform readers into faithful followers Read more [...]
