Book Trailers

The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

Guest Expert: Laurel Marshfield Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big…

Book Trailers: Five Things Shteyngart Gets Right

Book Trailers: Five Things Shteyngart Gets Right

Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly…

Video Marketing for Authors: Four Ways to Optimize Your YouTube Channel

Guest Expert: Shelley Hitz As an author, have you considered video marketing? I encourage you to sit down and plan out your book marketing efforts and determine how you can incorporate video. Why? Well, we definitely live in a video generation and video is one of the fastest ways to connect…