“GET ME ON OPRAH!”: When and How To Create Your Official Publicity and Marketing Plan

by Arielle Ecksut & David Henry Sterry, authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully” We’ve been to almost 50 states talking to thousands of authors—amateurs and professionals—and we’re still shocked that one particular fantasy still exists and persists: “My […]

TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book Authors

Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But […]

Mid-Week Book Marketing Tips: Personality Promotion: An Author’s Best Friend

Guest Expert: Laurel Marshfield You’ve heard the numbers. Over a million new books were published last year, in this country alone. The numbers for 2010, when tallied, will be even more daunting. And that’s not including eBooks. So what do these numbers mean for authors? One thing they mean is that, with a million-plus books […]

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