Book Marketing

The Amazon Launch for Your Book: What You Can Learn from My Mistakes

The Amazon Launch for Your Book: What You Can Learn from My Mistakes

Expert: Carolyn Howard-Johnson, author of the multi award-winning Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (updated and expanded to 416 pages!) As the author of The Frugal Book Promoter and other award-winning books in the HowToDoItFrugally series of books, I…

Amazon Author Page

Amazon Author Page

Guest Expert: April L. Hamilton Amazon has been instrumental in the rise of the indie author. Amazon provides do it yourself publishing platforms both for ebooks (Kindle Digital Publishing platform) and print (Createspace), as well as its own imprint for a print and ebook publishing model. But that’s just the…

Productivity Tips & Tools for Authors, Mind Mapping

Productivity Tips & Tools for Authors, Mind Mapping

Guest Expert: Roger C. Parker Mind mapping is a technique that visually displays ideas, and their relationships to each other. Authors can create mind maps by hand, on paper, or use one of the hundreds of computer software programs available. Mind mapping is important for authors because getting started is…

Why Reviews in Online Bookstores Matter

Why Reviews in Online Bookstores Matter

Guest Expert: Dana Lynn Smith Reviews and recommendations in online bookstores like Amazon.com and BN.com are a powerful selling tool. Many shoppers read book reviews before making a purchase, and reviews can be the tipping point that causes them to click the Buy button. In fact, a study by the…

Marketing on Amazon? I Thought They Just List My Book

Guest Expert: Aggie Villanueva Amazon is much more than just the world’s largest bookstore. As an author you’ve made sure your book is listed on Amazon.com because everyone in the writing/promotion fields says you must. So what’s the big deal? You’ve actually made more sales to family and friends on…

Drumroll Please … The Next Generation of Facebook Marketing is Here!

Drumroll Please … The Next Generation of Facebook Marketing is Here!

The problem with today’s Facebook fan pages So you’re an author with a Facebook fan page. You’ve got book trailers, polls, quizzes, photo and writing contests running on your page. You’ve even got a few hundred “Facebook Likes” for your page. And yet your book sales are not going up.…

Book Marketing: ‘Do You Know Where You’re Going To’ Is Not Only A Diana Ross Song

Book Marketing: ‘Do You Know Where You’re Going To’ Is Not Only A Diana Ross Song

Guest Author: Emily Hill Whether one is a traditionally published author, or an IndieAuthor, the realization is soon reached that ‘nowadays’ book marketing lies squarely in the author’s lap if one is going to reach their readership potential. Any time I use the word ‘nowadays’ I enclose it in quotes…

Amazon Book Marketing: A Social Networking Experience

Amazon Book Marketing: A Social Networking Experience

Guest Expert: D’vorah Lansky, M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. When you think of Amazon, the online “800 pound gorilla” of a bookstore what comes to mind? Do you think about the great price you are going to get on…

How Amazon Recommendation Algorithms Help Sell Your Book

Guest Expert: Joanna Penn A few weeks ago my friend Joel Friedlander sent me an email (partly shown left) that he had been sent by Amazon which recommended my novel Pentecost next to John Connolly whose supernatural mysteries I really love to read myself. I was absolutely overjoyed by the…

If Your Book Is Available on Amazon Do You Have an Author Page?

If Your Book Is Available on Amazon Do You Have an Author Page?

Guest Expert: Phyllis Zimbler Miller If you are traditionally published and your publisher hasn’t done this for you, or if you are self-published and didn’t know to do this yourself, take advantage now of an Amazon author marketing opportunity by creating an Amazon Author Page. I just self-published my 86-year-old…

A Mobile-friendly website: From Design & User Perspective

A Mobile-friendly website: From Design & User Perspective

Guest Expert: Sharat Potharaju Research by Gartner has forecasted that by the year 2013, mobile phones will overtake PCs as the most common Web access device worldwide.With mobile market expected to reach 1.7 billion by 2013, a major bulk of your audience will be viewing your website or blog on…

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