The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a little more about the person? Would you not care to see how the person looks, how he sounds, what music he or she listens to, which books he or she reads, what keeps him awake at night, what are his weaknesses etc? And yet, time after Read more [...]

The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence (even before he found out my background or interest) was to offer a copy of his book to me for sale. Needless to say he did not get a sale out of me. Worse still, I (and many other people like me) moved away from him. If you’ve ever read a book on sales Read more [...]

The Seven Book Marketing Mistakes That Authors Make (Part 2 of 8 ) Executives at Hollywood's big movie studios typically get hundreds of movie ideas pitched to them. A couple of people wanted to get the attention of one of these studio executives. So they pitched their story as "Jaws in Space." The movie - Aliens - went on to become a blockbuster and win many awards. But none of this would have happened without having that attention grabbing one-line pitch or tag-line. A tag line allows readers Read more [...]

The Seven Book Marketing Mistakes That Authors Make (Part 1 of 8 ) With over 400 books being published everyday, authors have a particularly big challenge when it comes to promoting a book online. As author Gayle Kelley states “The publisher’s job is to get the word out about my book…which they are doing at what I call from “35,000 feet.” That certainly is not close enough to notice the finer details of intense promotion and selling.” This problem is further compounded by the fact that Read more [...]