Book Marketing

TGIF Book Marketing Tips: Editing IS Marketing: Boning Up on First Impressions

Guest Expert: Carolyn Howard-Johnson, author of the HowToDoItFrugally series of books for writers. First impressions are important. We all are aware of that as we brush our teeth and try to unknot the rat’s nests from the back of our hair each morning. In fact, first impressions are part of…

Mid-Week Book Marketing Tips: How to Write a Popular Writing Blog

Mid-Week Book Marketing Tips: How to Write a Popular Writing Blog

Guest Expert: Lexi Revellian I’ve been blogging for over three years using Blogger. My blog is a writing one, with a 4/10 Google ranking, and I want to share with you my ideas about what makes a blog popular. You may not agree…which is fine. Every blog is different. Blogging…

Book Marketing Mondays: A Perfect Pitch – A Sure Strike-Out!

Guest Expert: Jo-Anne Vandermeulen Short, sweet with an amazing hook…and I’m not talking about a curve-ball. To create a platform that stands out from the rest and *conquer all obstacles* you must learn how to ‘pitch’. At first, creating a pitch will be awkward. Writing a page, condensing it to…

TGIF Book Marketing Tips: Ten Ways to Know if Your (Internet) Marketing is Paying Off

Guest Expert: Penny C. Sansevieri So you’re out there marketing. You’re doing all the right things (or so you think). You’re following the book marketing advice of some leaders in the industry. You’ve got a checklist and you’re methodically checking off your goals. But how do you know you’re doing…

Mid-Week Book Marketing Tips: The Secrets To Selling A Ton Of Books On Your Book Launch Day

Mid-Week Book Marketing Tips: The Secrets To Selling A Ton Of Books On Your Book Launch Day

Guest Expert: Jim Kukral I’m a first-time author. My first book, “Attention! This Book Will Make You Money” was published and released in August 2010, just over a month ago by John Wiley & Sons. So being a first-time author, I’ll admit it, I was kind of a rube when…

Book Marketing Mondays: Tools To Help You Create Videos For Your Blog/Website

Guest Expert: Tony Eldridge We live in a great time to be authors. Access to readers has never been easier and barriers to promote your book are falling all the time. But as technology increases and access to information becomes more readily available, so does the responsibility of authors to make…

TGIF Book Marketing Tips: The ABC’s of Book Marketing on the Web

Guest Expert: Teresa Morrow When you are looking for something where do you look? Most likely 2 out of 3 times, the most popular answer will be the internet. And the same things goes for the readers of books. So having a concrete book marketing plan on the web is essential…

Mid-Week Book Marketing Tips: The Care and Feeding of Your MySpace Page

Mid-Week Book Marketing Tips: The Care and Feeding of Your MySpace Page

Guest Expert: Susanna Carr Facebook dominates all social media and Twitter is growing exponentially. Authors are jumping over to these communities and ignoring their MySpace accounts. Website designers suggest a MySpace logo on your site looks antiquated. Should you delete your MySpace page? Not so fast! While activity levels are…

Book Marketing Mondays: Cheap and Free Book Marketing Strategies

Book Marketing Mondays: Cheap and Free Book Marketing Strategies

Guest Expert: Kelly Wilson The cheap and free book marketing strategies that I’ve accumulated over the last couple of years developed out of necessity. I had spent a year as a stay-at-home mom, figuring out how we could make ends meet on just my husband’s income. Soon I began consistently…

TGIF Book Marketing Tips: Four Stages of Effectively Using Social Media to Promote Your Book

Guest Expert: Phyllis Zimbler Miller It helps to have a roadmap to follow when promoting a book, whether it is your first book or your 15th. And if you want to use social media effectively to promote your book, you need to go through some foundation stages before you even…

How to Set up BookBuzzr Amazon Alerts?

How to Set up BookBuzzr Amazon Alerts?

As we’ve discussed in an earlier post, checking Amazon Sales Rank can be a major time waster for most authors. So we went ahead and developed an automated sales rank reporting tool which sends you an email only when your book’s sales rank improves. We’ve been astounded by the number…

Book Marketing Mondays: Your Book Marketing Plan – Who Should You Be Promoting Your Book To?

Guest Expert: Dana Lynn Smith As you write your book and develop your book marketing plan, one of the first priorities is to define your target audiences. The primary target audience for your book is the “ideal reader” that the book was written specifically for. In your book marketing plan,…

TGIF Book Marketing Tips: Book Proposals – Seven Top Rules for Your Book Proposal

Getting Past the Arguments and Past the Gatekeepers Guest Expert: Carolyn Howard-Johnson An excerpt from the introduction of The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less with seven basics to get you started. Those who haven’t learned to…

How To Automate Marketing Your Book on Twitter With BookBuzzr (aka Book Tweeter)

How To Automate Marketing Your Book on Twitter With BookBuzzr (aka Book Tweeter)

  Last Updated: 09th December 2013   We often hear queries from authors and publishers about how to use BookBuzzrs Book Tweeting technology to market books on Twitter. The idea is to help authors market their books on Twitter with a large degree of automation (and without annoying the followers…

Mid-Week Book Marketing Tips: Write Posts That Soar Above Cemeteries of the “UnRead”

Mid-Week Book Marketing Tips: Write Posts That Soar Above Cemeteries of the “UnRead”

Guest Expert: Aggie Villanueva If your blog post doesn’t grab immediate attention it’s doomed to a plot in the cemetery of the dreaded unread. Here’s 5 tips that will keep your posts from being buried alive. It’s important to use at least one intriguing photo with each post, such as…

Book Marketing Mondays: How to be a successful blogger: Really Love Thy Neighbour

Guest Expert: Jo-Anne Vandermeulen The characteristics of a successful blogger are not too far off from the attributes as being an excellent teacher. I taught school for 20 years and swimming for 5 years before that. Classroom management was my strong suit…and the fact that I loved my students, they…

TGIF Book Marketing Tips: Your 10 Point Website Check Up

Guest Expert: Penny C. Sansevieri So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to…

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