book marketing plan

Book Marketing Mondays: 10 Ways to Promote Your Book in Your Own Backyard

Guest Expert: Dana Lynn Smith Online marketing is a terrific way to promote your book to a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller…

TGIF Book Marketing Tips: The ABC’s of Book Marketing on the Web

Guest Expert:┬áTeresa Morrow When you are looking for something where do you look? Most likely 2 out of 3 times, the most popular answer will be the internet. And the same things goes for the readers of books. So having a concrete book marketing plan on the web is essential…

Book Marketing Mondays: Your Book Marketing Plan – Who Should You Be Promoting Your Book To?

Guest Expert: Dana Lynn Smith As you write your book and develop your book marketing plan, one of the first priorities is to define your target audiences. The primary target audience for your book is the “ideal reader” that the book was written specifically for. In your book marketing plan,…

Book Marketing Mondays: How to Identify A Writer’s Target Audience

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell…