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Guest Expert: Dana Lynn Smith As book authors, we need to learn about a number of topics on an ongoing basis: the craft of writing our book topic or genre the publishing business our target audiences how to promote books Here are five free and easy ways to stay up to date and expand your [...]
Posts Tagged ‘Authors’
5 Free and Easy Ways to Become a Savvy Author
September 9th, 2011 
Posted in BBMTC, Book Marketing 
Tags: Authors, Book Marketing, Book Promotion, Google Alerts, Newsletters, Teleseminars, Webinars 
No Comments »Book Authors Need Mobile Friendly Websites
September 5th, 2011 Guest Expert: Phyllis Zimbler Miller & Yael K. Miller Whether you have physical books or eBooks, you want your books available to potential readers using their smartphones to surf and buy. According to a recent Pew Research survey, more than 1 in 3 of all U.S. adults owns a smartphone, and 23% use it to [...]
Posted in BBMTC, Book Marketing Tags: Authors, blogging, Blogging for Mobiles, Book Marketing, Mobile Friendly Websites 6 Comments »Write (and Market) Yourself Into The Future
September 2nd, 2011 Guest Expert: Dr Liz Alexander It was one of those “flukes” that completely changes the course of a life. England, 1988. My first book had just been published and I’d mailed a copy to the producer of a new local cable TV channel. She invited me to talk about how I’d parlayed my hobby – [...]
Posted in BBMTC, Book Marketing Tags: Authors, Beyond Book Sales, Book Marketing, Book Promotion, book sales No Comments »10 Tips on Getting Publicity for Your Book
August 29th, 2011 Guest Author: Iris Waichler Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books. 1. Identify Potential Media [...]
Posted in BBMTC, Book Marketing Tags: Alltop, Authors, Book Marketing, Book Promotion, books, publicity 1 Comment »It’s Book Fair Season! What To Do After the Fair
August 19th, 2011 Expert: Carolyn Howard-Johnson After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing [...]
Posted in BBMTC, Book Marketing Tags: Authors, book fair, Book Marketing, Book Promotion, books No Comments »The Benefits of Community
August 10th, 2011 Guest Expert: Sherrod Story I have to tell you – in all honesty – I have no frickin’ idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I’m on all of them every single day. That’s all I [...]
Posted in BBMTC, Book Marketing Tags: Authors, Book Marketing, Book Promotion, Community, Facebook, Twitter 1 Comment »What’s an Author Brand?
August 8th, 2011 (& Do You Need One) Guest Expert: Laurel Marshfield Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes. Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a [...]
Posted in BBMTC, Book Marketing Tags: Author Brand, Author Story, Authors, Book Marketing, Book Promotion, brand, Brands 5 Comments »7 Reasons Why Reviews Sell Books
August 5th, 2011 Guest Expert: Dana Lynn Smith Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide “social proof” that the book is valuable, and help the reader determine if the book is [...]
Posted in BBMTC, Book Marketing Tags: Authors, Book Marketing, Book Promotion, book reviews, How to get Reviews 5 Comments »The “Gamification” of Book Marketing and Promotion
August 2nd, 2011 As part of my volunteering activities to serve the community, I teach public speaking to 14 year old school children at a local school on Saturday mornings. Sometime ago, one of the challenges I noticed was that students would not applaud and cheer when one of their peers completed a speech on stage. Worse, many [...]
Posted in BBMTC, Book Marketing Tags: Authors, Book Marketing, Book Promotion, games, Gamification 3 Comments »Thinking Outside the Box to Promote Your Book
August 1st, 2011 Guest Expert: Phyllis Zimbler Miller Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out. And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” [...]
