The following post is by Chetan Dhruve – Author of Why Your Boss is Programmed to be a Dictator If book-marketing mistakes were destructive bombs, this mistake would be the nuclear bomb. Yet, this mistake is so obvious in retrospect that it makes me want to scream. When my book first came out, I was [...]

The Seven Book Marketing Mistakes That Authors Make (Part 8 of 8 ) A book is a complex product. It’s very hard for a reader to judge a book by its cover or even by flipping through a few pages. The default buying behavior is to buy based on recommendations. Most people buy based on [...]

The Seven Book Marketing Mistakes That Authors Make (Part 7 of 8 ) Most people want to buy what everybody else is buying. Or read what everyone else is reading. Yet, the vast majority of books give out the perception that there is no demand for them. You visit the author’s Twitter page and find [...]

The Seven Book Marketing Mistakes That Authors Make (Part 6 of 8 ) Think about it. When was the last time you bought something on hearing about it the very first time? People are bombarded with messages everyday. Psychologists tell us that a person needs to see a particular message a minimum of 7 or [...]

The Seven Book Marketing Mistakes That Authors Make (Part 5 of 8 ) Let’s say you’re at a party and somebody asks you about your book. You reply by saying, “I’d tell you more, but I’d rather have you read my book and find out for yourself as my debut novel will take you very [...]

The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a little more about the person? [...]

The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence (even before he found out [...]

The Seven Book Marketing Mistakes That Authors Make (Part 2 of 8 ) Executives at Hollywood’s big movie studios typically get hundreds of movie ideas pitched to them. A couple of people wanted to get the attention of one of these studio executives. So they pitched their story as “Jaws in Space.” The movie – [...]