author platform

Book Marketing Mondays: Building Your Author Platform

Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important…

Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered

Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you…

TGIF Book Marketing Tips: Writers Get Connected To Build a Solid Author Platform

Guest Expert: Teresa Morrow You love to write. Of course you do, you are a writer. Searching for just the right word and crafting how the words will form to produce the correct sentence to create your story for your book feeds your soul. But in our highly technological world today,…

Book Marketing Mondays: A Perfect Pitch – A Sure Strike-Out!

Guest Expert: Jo-Anne Vandermeulen Short, sweet with an amazing hook…and I’m not talking about a curve-ball. To create a platform that stands out from the rest and *conquer all obstacles* you must learn how to ‘pitch’. At first, creating a pitch will be awkward. Writing a page, condensing it to…