From The Frugal Editor
Guest Expert: Carolyn Howard-Johnson
Last month in Recommended Reading, Listening and Help for Writers - Part 1 we discussed some of the people and sources for Editing, Grammar and Style, Websites, Craft and Custom Dictionaries. This week Carolyn has some more sources and people to share with you.
Promotion
1001 Ways to Market a Book, by John Kremer.
Making the Perfect Pitch: How to Catch a Literary Agent's Eye, by Katherine Sands
PromoPaks: Nearly Free Marketing Read more [...]
Mid-Week Book Marketing Tips: Marketing Your Book is In Your Hands – 1
Marketing Your Book is In Your Hands (Part 1)
Guest Expert: Flora Morris Brown Ph.D.
New authors are usually surprised to learn that they must market their own books if they want to sell them, that is. For this reason, I ask my new clients if they want their story “told” or “sold.”
An author who wants to write a memoir, a family cookbook or other personal information with the plan to share it only with family and friends may not be interested in distributing her publication widely Read more [...]
BookBuzzr Brand Definitions
For your quick reference, below are the short descriptions of various BookBuzzr brands that you keep seeing:
BookBuzzr - The company that provides various book marketing technologies to authors.
BookBuzzr Games - A technology from BookBuzzr that helps authors market their books to book lovers through online games (formerly referred to as CoverBuzzr).
Freado - A website that hosts BookBuzzr Games, prizes being given away to winners of BookBuzzr Games, and various author and book details.
CoverMatcher Read more [...]
Announcing the Launch of the World’s Biggest Free Book-Winning Site
We're super-excited to let you know that our vision of building the World's Biggest Free Book-Winning Site targetted towards book-lovers has moved a giant step closer to becoming a reality. We now list over 300 books on the Freado.com site. No other book contest or book giveaway site comes close to this number! Genuine book lovers play games on the Freado.com site for a chance to win the books listed on the site. The patent-pending technology designed to market your book through this fun, gaming Read more [...]
Book Marketing Mondays: Minimize Time Maximize Online Presence
Guest Expert: Jo-Anne Vandermeulen
I have only so much time and want to connect with the most people possible. Now is not the time to stress; but to know, you can *conquer all obstacles* by following the Solution to Maintain Online Social Media Presence.
*Build Relationships* – create maximum presence by focusing on the 3 main social media sites of today:
1.) Facebook – More than 400 million users (http://bit.ly/aXSCs1 )
2.) Linkedin – More than 60 million users (http://tcrn.ch/b4dHyr Read more [...]
TGIF Book Marketing Tips: The Real Secret to Twitter
Guest Expert: Penny C. Sansevieri
If you’ve ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn’t matter. The thing is, you can buy followers (no, I’m not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that buying Twitter followers will be far less effective. Why? Because social media Read more [...]
Mid-Week Book Marketing Tips: 10 Marketing Tips on Spending Less Money to Market Your Book
Guest Author: Iris Waichler
All authors know that unless you have the right name (you know what they are) it is a challenge to spread the word and get the press you need to sell your book. Here are some helpful ideas I used to assist you in marketing your book and promoting your visibility.
1. Enter book awards contests. You can see in my biography that my books won multiple awards. There are numerous book awards you can find on line for your genre. It usually costs little to enter. The rewards Read more [...]
TGIF Book Marketing Tips: How to communicate online to get better book sales
Guest Expert: Teresa Morrow
You have taking on the endeavor of writing a book. In order to sell your book, you will need to tell people about it. You will need to communicate the message about your book so those readers who resonate with your book will want to know more about you and the book. And how you communicate this message can either bring in more sales or possibly drive people away from wishing to know more about your book.
1. Communication is give and take -
Any meaningful conversation Read more [...]
Book Marketing Mondays: The Craft of Marketing
Guest Expert: C. Patrick Schulze
Listen to a PODCAST of this article.
All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I'll bet big money most of you say the one from your grill. Am I right? However, who sells more of their hamburgers, you or the fast food chain?
Okay, now, let's noodle that one out, shall we? Why would lower quality food sell billions of times, while your mouthwatering masterpiece doesn’t sell at all? The simple Read more [...]
TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book
Guest Expert: Phyllis Zimbler Miller
One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the tweets about your book.
Here’s why:
If on Twitter you have a natural following of people interested in what you write about, you can use tweetbeep.com to let you know when BookBuzzr has tweeted the Read more [...]
