TGIF Book Marketing Tips: How to communicate online to get better book sales

TGIF Book Marketing Tips: How to communicate online to get better book sales

Guest Expert: Teresa Morrow

You have taking on the endeavor of writing a book. In order to sell your book, you will need to tell people about it. You will need to communicate the message about your book so those readers who resonate with your book will want to know more about you and the book. And how you communicate this message can either bring in more sales or possibly drive people away from wishing to know more about your book.

1. Communication is give and take –
Any meaningful conversation consists of listening and speaking. You are excited to share the message of your book with people, but don’t allow this enthusiasm hinder you listening to the questions, comments and suggestions others may communicate with you during a conversation. You do not want to dominate the conversation by talking about you and your book and not allowing others to share their part of the conversation. By listening to others in a conversation, you will open yourself up to meeting new people and potential readers.

2. Think before you speak (or type) –
Having a clear concise plan on how you are going to communicate with others about your book is important in bringing in more potential sales. Especially with being online, you know each message is archived and kept indefinitely, so having an idea of the words you are going to use could make the difference. It is best not to rush into saying or typing something you may regret later.

3. Show your Authenticity –
With being an author and having a book out, now is not the time to be shy in showcasing your authenticity. Your readers will be drawn to you because of your ability to be yourself. Do not try to cover your authenticity up because you fear some people may not like you. Remember the old saying, “You can’t please everybody, so don’t try.” Allow your genuine spirit to emerge with the message of your book and others will resonate with you and your message.

Communicating online about your book consists of being yourself, thinking about what you will say and allowing there to be a true conversation. With these elements in place while communicating the message of your book on the internet, you are more likely to see your book sales increase.


Teresa Morrow is an Editor at Large at WE Magazine for Women ™ and monthly blogger for BookBuzzr. She combines her three passions: writing, reading and networking in her business, Key Business Partners, LLC. She manages online promotional campaigns for authors to ease the stress of doing it all by themselves. Teresa enjoys her work as she helps spread the message of her clients’ books with other people. She is available for 20 minute free consultation. You can contact her via email or visit her website.

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