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TV and Radio: Your Stepping Stones to Credibility An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won’t Guest Expert: Carolyn Howard-Johnson Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top [...]
Archive for the ‘TGIF Book Marketing Tips’ Category
TGIF Book Marketing Tips: Your Stepping Stones to Credibility
May 21st, 2010 
Posted in Book Marketing, TGIF Book Marketing Tips 
Tags: Authors, Book Marketing, Book Promotion, books, publicity, radio, TV 
2 Comments »TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense
May 14th, 2010 The Push and Pull of Marketing: Why Inbound Marketing Makes Sense Guest Expert: Penny C. Sansevieri If you’ve been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term “inbound marketing” is actually referring to the pull-marketing that [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, books, inbound marketing 6 Comments »TGIF Book Marketing Tips: 5 non aggressive ways to increase the online exposure for your book
May 7th, 2010 Guest Expert: Teresa Morrow During the time you are writing your book, you can begin to coordinate ways to increase the online exposure for your book. By starting the process while you are writing the book, it gives your potential readers to get to know you and for you to find, gain and connect with [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Book Marketing, Book Promotion, newsletter, radio 3 Comments »
