TV and Radio: Your Stepping Stones to Credibility
An Excerpt from The Frugal Book Promoter: How to Do What Your Publisher Won't
Guest Expert: Carolyn Howard-Johnson
Building your on-air repertoire is like building a cinder block wall. You’re the mason; you use your first appearance as a foundation to mortar another hefty block on top of it and then another. - CHJ
So, you’ve landed a radio interview or a spot on a TV show. It’s so exciting that you’re tempted to sit on your laurels. Nope. Read more [...]
Category: TGIF Book Marketing Tips
TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense
The Push and Pull of Marketing: Why Inbound Marketing Makes Sense
Guest Expert: Penny C. Sansevieri
If you've been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term "inbound marketing" is actually referring to the pull-marketing that exists online.
Whether you're marketing widgets or books, there are two types of marketing: push and pull. Push marketing is what we all know. That's where we Read more [...]
TGIF Book Marketing Tips: 5 non aggressive ways to increase the online exposure for your book
Guest Expert: Teresa Morrow
During the time you are writing your book, you can begin to coordinate ways to increase the online exposure for your book. By starting the process while you are writing the book, it gives your potential readers to get to know you and for you to find, gain and connect with more of your potential readers. You know, you don’t normally buy from people you don’t know, right? Well, neither do your potential readers. So below are five ways to increase your online exposure Read more [...]
