Guest Expert: Penny C. Sansevieri
For many of us, Twitter is a good news/bad news social networking site. The good news is it’s super popular and it seems like everyone is using it. The bad news is that for the newbie Twitter person (and even if you’ve been on this site for a while) it can be confusing to know what is working, what isn’t and what’s actually making a difference.
After almost two years on Twitter, I’ve learned a lot of lessons - both in using Twitter to maximize your Read more [...]
Category: TGIF Book Marketing Tips
TGIF Book Marketing Tips: Book Authors Need a Dedicated Website for Their Books
Guest Expert: Phyllis Zimbler Miller
Thanks to the online marketing opportunities made available by the Internet, authors with little or no marketing budgets can level the playing field with authors who have huge marketing budgets.
Yet before authors can truly take advantage of online marketing opportunities, these authors need a home base that they can totally control themselves.
While it is an excellent part of an online book marketing plan to have your book on sites such as freado.com, Read more [...]
TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers – Part 2
From The Frugal Editor
Guest Expert: Carolyn Howard-Johnson
Last month in Recommended Reading, Listening and Help for Writers - Part 1 we discussed some of the people and sources for Editing, Grammar and Style, Websites, Craft and Custom Dictionaries. This week Carolyn has some more sources and people to share with you.
Promotion
1001 Ways to Market a Book, by John Kremer.
Making the Perfect Pitch: How to Catch a Literary Agent's Eye, by Katherine Sands
PromoPaks: Nearly Free Marketing Read more [...]
TGIF Book Marketing Tips: The Real Secret to Twitter
Guest Expert: Penny C. Sansevieri
If you’ve ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn’t matter. The thing is, you can buy followers (no, I’m not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that buying Twitter followers will be far less effective. Why? Because social media Read more [...]
TGIF Book Marketing Tips: How to communicate online to get better book sales
Guest Expert: Teresa Morrow
You have taking on the endeavor of writing a book. In order to sell your book, you will need to tell people about it. You will need to communicate the message about your book so those readers who resonate with your book will want to know more about you and the book. And how you communicate this message can either bring in more sales or possibly drive people away from wishing to know more about your book.
1. Communication is give and take -
Any meaningful conversation Read more [...]
TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book
Guest Expert: Phyllis Zimbler Miller
One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the tweets about your book.
Here’s why:
If on Twitter you have a natural following of people interested in what you write about, you can use tweetbeep.com to let you know when BookBuzzr has tweeted the Read more [...]
TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers
From The Frugal Editor
Guest Expert: Carolyn Howard-Johnson
When we're learning something new we may need a real, honest-to-goodness college- type reading list so that we're aware of every aspect of the new subject we're learning. It's especially important for people entering into the publishing industry because there is much misunderstanding and so much new.
Such a list is especially important for writers because many just beginning to market believe that their publishers take care of all Read more [...]
TGIF Book Marketing Tips: Inbound Marketing Rocks! Now what?
Crafting a Message Your Audience will care About
Guest Expert: Penny C. Sansevieri
So at this point, you probably all know that Internet/inbound marketing is not only the wave of the future, but the best way to sell yourself, your book, your product, or your service. So maybe you're on Twitter, Facebook, you might even have a blog that you keep updated but if it feels like nothing seems to be meshing.
Before you plug in another tweet, take a moment to step back and really focus on who you're Read more [...]
TGIF Book Marketing Tips: 5 Ways to have your Author Website Work for You
Guest Expert: Teresa Morrow
Just like any other business owner, you, as an author want to have a website that will showcase your book in its best light. However, knowing where to start can be a daunting task, leading your head to spin. The website is about you and to focus on the end result are just a few things to remember when thinking about your author website.
Here are a few insights to have your author website work for you and your book.
1) Showcase YOU – No matter what you showcase Read more [...]
TGIF Book Marketing Tips: Virtual Book Tours Offer Global Reach to Book Authors
Guest Expert: Phyllis Zimbler Miller
Thanks to the Internet a book author no longer has to travel from one city to the next cramming in as many book signings and media interviews as possible in the shortest amount of time.
Virtual books tours, Internet radio shows, and teleseminars have taken the place of the physical book tour as well as expanded the global reach of book authors.
Here’s how a virtual book tour works:
Either on your own or by utilizing a virtual book tour company (I Read more [...]
