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Guest Expert: Phyllis Zimbler Miller The professional social networking site LinkedIn.com is currently considered by many, including me, as one of the big three of social media sites (the other two being Twitter and Facebook). Yes, there are other sites appropriate for various social networking connections, and particularly YouTube can also be very important. But [...]
Archive for the ‘TGIF Book Marketing Tips’ Category
TGIF Book Marketing Tips: Publicity is FREE: 15 Commandments for Getting In on the Ride
December 17th, 2010 Guest Expert: Carolyn Howard-Johnson An Excerpt from THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the more [...]
Posted in TGIF Book Marketing Tips 
Tags: Authors, Book Marketing, Book Promotion, publicity 
1 Comment »TGIF Book Marketing Tips: How to Become a Powerhouse Blogger in just 15 Minutes!
December 10th, 2010 Guest Expert: Penny C. Sansevieri We hear it all the time: “Do you have a blog?” and maybe you do, or maybe you’ve thought of it and haven’t been ready to take the plunge. The biggest complaint I hear is that it takes too much time and authors don’t know what to write about. But [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: author blog, Authors, blogging, Book Marketing, Book Promotion, power blogger 3 Comments »TGIF Book Marketing Tips: Everything You Do Online Reflects on Your Book
November 26th, 2010 Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional Guest Expert: Phyllis Zimbler Miller This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?” In that post I talked about how your book author website should [...]
TGIF Book Marketing Tips: Your Media Release: What to do? What to do?
November 19th, 2010 Guest Expert: Carolyn Howard-Johnson This will be short and sweet. There are many ways to use a media release. These are the major ones. If your title is unique, you may think of others. Attach a media release to the outside of your media kit with a paper clip. It will tell an editor, producer, [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, media release 5 Comments »TGIF Book Marketing Tips: Why (Some) Authors Fail
November 12th, 2010 Guest Expert: Penny C. Sansevieri Sorry for the buzz kill title of this article, but instead of spreading pixie dust as many marketing articles do, I thought I’d take a hard look at the realities of self-defeating behavior and some of the things authors might buy into that will sabotage their careers. Over the years [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion 2 Comments »TGIF Book Marketing Tips: Writers Get Connected To Build a Solid Author Platform
November 5th, 2010 Guest Expert: Teresa Morrow You love to write. Of course you do, you are a writer. Searching for just the right word and crafting how the words will form to produce the correct sentence to create your story for your book feeds your soul. But in our highly technological world today, just writing a book is [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: author platform, Authors, Book Marketing, Book Promotion, connect, platform 2 Comments »TGIF Book Marketing Tips: Self Publishing in Baby Steps
October 29th, 2010 Guest Author: Carolyn Watson Dubisch Becoming a publisher was the last thing from my mind when I graduated from The School of Visual Arts in NYC in 1993 with my BFA in illustration in one hand and my children’s book portfolio in the other. I just draw the pictures and the publisher writes the checks, [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, publishing, webcomic 1 Comment »TGIF Book Marketing Tips: Do Your Offline and Online Book Promotion Activities Support Each Other?
October 22nd, 2010 Guest Expert: Phyllis Zimbler Miller Have you ever read a tweet on Twitter about an upcoming book signing in a specific city the next day and clicked through to the book author website to learn more? But once on the website you can’t find any mention of the time and place for the book signing? [...]
TGIF Book Marketing Tips: Editing IS Marketing: Boning Up on First Impressions
October 15th, 2010 Guest Expert: Carolyn Howard-Johnson, author of the HowToDoItFrugally series of books for writers. First impressions are important. We all are aware of that as we brush our teeth and try to unknot the rat’s nests from the back of our hair each morning. In fact, first impressions are part of our marketing efforts, too. Whether [...]
