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The Push and Pull of Marketing: Why Inbound Marketing Makes Sense Guest Expert: Penny C. Sansevieri If you’ve been promoting online for any length of time, you know that, when used correctly, social media can be a really effective way to promote your book. The term “inbound marketing” is actually referring to the pull-marketing that [...]
Archive for the ‘Book Marketing’ Category
TGIF Book Marketing Tips: Why Inbound Marketing Makes Sense
May 14th, 2010 
Posted in Book Marketing, TGIF Book Marketing Tips 
Tags: Authors, Book Marketing, Book Promotion, books, inbound marketing 
6 Comments »Mid-Week Book Marketing Tips: Never Give Up, and Always Get Your Name Out
May 12th, 2010 Publicity Tips for Authors By Pam Lontos So you have finished your masterpiece, you’ve found your press; you’ve lined up a distributor, and then what? Where do you start? How do you differentiate yourself and your book from all of the others available via online booksellers or on bookstore shelves? How do you get the [...]
Posted in Book Marketing, Mid-Week Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, books, publicity No Comments »Book Marketing Mondays: How to Become a Blogging Expert Overnight
May 10th, 2010 Guest Expert: Jo-Anne Vandermeulen With age comes wisdom…but, not when we’re talking about blogging. It doesn’t take years to become an expert blogger. You can *conquer all obstacles* and become a professional as early as…tomorrow. Yes, I said tomorrow. To become a blogging expert, all you need to do is: – Define Your Niche [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Authors, blogger, blogging, Book Marketing, Book Promotion, expert 1 Comment »TGIF Book Marketing Tips: 5 non aggressive ways to increase the online exposure for your book
May 7th, 2010 Guest Expert: Teresa Morrow During the time you are writing your book, you can begin to coordinate ways to increase the online exposure for your book. By starting the process while you are writing the book, it gives your potential readers to get to know you and for you to find, gain and connect with [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Book Marketing, Book Promotion, newsletter, radio 3 Comments »Mid-Week Book Marketing Tips: 10 Marketing Excuses That Can Kill Your Book and Career
May 5th, 2010 Carolyn Howard-Johnson, our guest blogger today, has won eight awards for her first novel ‘This is the Place’, and her book of creative nonfiction, ‘Harkening: A Collection of Stories Remembered’, has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. Howard-Johnson is the recipient of the California Legislature’s Woman [...]
Posted in Book Marketing, Mid-Week Book Marketing Tips Tags: Book Marketing, Career, Excuses, Frugal Book Promoter, Marketing, Remedies 10 Comments »Book Marketing Mondays: How To Get Your Book Mentioned In A Newspaper
May 3rd, 2010 Guest Expert: Tony Eldridge It is the dream of most authors to get their book reviewed in a major newspaper. But even the big ones are starting to cut back or eliminate reviews. And the ones that are still doing reviews tend to only do so on books published by the largest publishers. But that [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Book Marketing, Book Promotion, local papers, newspapers, publications 1 Comment »Mid-Week Book Marketing Tips: Do blurbs matter?
April 28th, 2010 Bob Sutton is a professor at Stanford University and the author of a best-selling book (caution: you may be offended by its title) called The No Asshole Rule. Prof Sutton has also written other books that haven’t been best-sellers. The difference between the best-seller and the non-best-sellers: The best-seller had no blurbs, while the non-best-sellers [...]
Mid-Week Book Marketing Tips: Start Your Online Book Promotion Strategy Before You Finish Your Book
April 21st, 2010 Our guest blogger this week is Phyllis Zimbler Miller; she has an M.B.A. from The Wharton School, is the co-founder of the Internet marketing company Miller Mosaic, LLC, and is the author of the novel “Mrs. Lieutenant” and the co-author of the Jewish holiday book “Seasons for Celebration.” SPECIAL OFFER: Read about the Miller Mosaic [...]
Mid-Week Book Marketing Tips: How To Be A Multi-Media Author and Stand Out From The Crowd
April 14th, 2010 Guest Expert: Joanna Penn As authors and writers we focus on text based marketing because that is what we are good at and comfortable with. However, all other authors focus on the same thing and if you want to stand out from the crowd in marketing your book, then you could consider multi-media options. Here [...]
Mid-Week Book Marketing Tips: Creating A Marketing Hub
April 7th, 2010 Starting today, every Wednesday we will host Book Marketing Experts who will share their knowledge and views with our BookBuzzr authors and readers. Through this new section they will share marketing tips and techniques. We will also have authors sharing their learning and experience in book marketing. Without further ado let me handover to our [...]
