Guest Expert: Laurel Marshfield
You’ve heard the numbers. Over a million new books were published last year, in this country alone. The numbers for 2010, when tallied, will be even more daunting. And that’s not including eBooks.
So what do these numbers mean for authors?
One thing they mean is that, with a million-plus books competing for readers, the likelihood of a not-yet-known author attracting huge sales looks fairly slim. But you knew that. And you wrote your book anyway, secretly Read more [...]
Category: Mid-Week Book Marketing Tips
Mid-Week Book Marketing Tips: 4 Steps to Success with Local Independent Bookstore Signings
Guest Expert: Teresa Morrow
Getting the word out about your book takes top priority for most authors. You want to spread the word about your book and doing book signings in your local community can build great buzz for your book. The reading enthusiast in your local community searches for any and all places where they can feed their appreciation of books. While the major bookstore chains seem the more likely place to your readers, be sure to embrace your local independent bookstore as great Read more [...]
Mid-Week Book Marketing Tips: Kindling Fires up Writers
Guest Author: Ruth Francisco
I want to share my experiences with Kindle, and to let everyone know that epublishing is a viable option to waiting around for a traditional publisher. Not only have unknown writers been "discovered" on Kindle and offered traditional DTB (dead tree book) contracts, but established writers are publishing original material to Kindle. I am wildly enthusiastic by what I see as a revolution in publishing and writing, an event no less important to intellectual discourse Read more [...]
Mid-Week Book Marketing Tips: So You’ve Written a Book. Now What? Part 2
Guest Expert: Jim Magwood
So You’ve Written a Book. Now What? Part 1
Okay, we’re on our way to making this manuscript you’re writing the very best book you possibly can. Make that little phrase your mantra as you go along. Publishers literally have hundreds of manuscripts cross their desks daily. Why are they going to look at yours?
You are ultimately going to be choosing a publisher and they are going to have some variety of services they provide. Of course, you will pay a very different Read more [...]
Mid-Week Book Marketing Tips: How to Write a Popular Writing Blog
Guest Expert: Lexi Revellian
I’ve been blogging for over three years using Blogger. My blog is a writing one, with a 4/10 Google ranking, and I want to share with you my ideas about what makes a blog popular. You may not agree…which is fine. Every blog is different.
Blogging basics
• Blog regularly, at least once a week. Regard it as you would a paid column for a newspaper – you wouldn’t tell your editor, “Sorry, I can’t think of anything to write this week,” now would you?
• Read more [...]
Mid-Week Book Marketing Tips: The Secrets To Selling A Ton Of Books On Your Book Launch Day
Guest Expert: Jim Kukral
I'm a first-time author. My first book, "Attention! This Book Will Make You Money" was published and released in August 2010, just over a month ago by John Wiley & Sons. So being a first-time author, I'll admit it, I was kind of a rube when it came down the traditional book publishing business so I expected to get a lot of things wrong. However, the good news for me was that I'm a marketing and sales person with a lot of Web experience, so I was able to design and Read more [...]
Mid-Week Book Marketing Tips: The Care and Feeding of Your MySpace Page
Guest Expert: Susanna Carr
Facebook dominates all social media and Twitter is growing exponentially. Authors are jumping over to these communities and ignoring their MySpace accounts. Website designers suggest a MySpace logo on your site looks antiquated. Should you delete your MySpace page?
Not so fast! While activity levels are down at MySpace, your profile page is still working for you. When I decided to test out which social media worked best for me, I developed a plan of action that made Read more [...]
Mid-Week Book Marketing Tips: Write Posts That Soar Above Cemeteries of the “UnRead”
Guest Expert: Aggie Villanueva
If your blog post doesn’t grab immediate attention it’s doomed to a plot in the cemetery of the dreaded unread.
Here’s 5 tips that will keep your posts from being buried alive.
It’s important to use at least one intriguing photo with each post, such as the one I used here. Many are free, as was this one downloaded from StockXChange but I sometimes pay $1 for stock images at iStockPhone. Sometimes you can use your own photography, and often I use Read more [...]
Mid-Week Book Marketing Tips: 10 Ways to Market a Book on Facebook
Guest Expert: Breana Orland
The face in Facebook has changed dramatically over the last five years. No longer is it a meeting ground for fresh-faced college students. Facebook has become a one-stop virtual home for friends, families and businesses to inform and learn about life outside the confines of the World Wide Web. This change in demographics has shifted the way Facebook actually works. These changes are the catalyst for how it can be used as a great tool to market just about anything. Here Read more [...]
Mid-Week Book Marketing Tips: How Faithful Are Your Social Media Followers?
Guest Expert: Aggie Villanueva
It's so easy to click that Unfollow or Unfriend button. We work hard to connect with our niche on social media, so once we gain them how do we turn those followers into faithful followers who stay, and who will probably buy at some point.
I can tell you in one sentence. "Give them posts that are so great they will want to retweet them."
We must give them far more than mini-ads to buy our books. In fact we'll lose them all if that's the extent of our posts. Read more [...]
