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Guest Expert: Laurel Marshfield eBook Writer In the mid-1960s, the Beatles recorded “Paperback Writer,” a song that could be said to mirror the controlled frenzy currently surrounding eBooks. Why so? With its good-natured satire, the song lends a soundtrack to the hopes that many authors have for this new publishing medium. And if the Beatles [...]
Archive for the ‘Book Marketing Mondays’ Category
Book Marketing is Not the Same as Sales
December 27th, 2010 Many authors mistakenly think that selling and marketing are the same. They aren’t. You may already know that the book marketing process is broad and includes all of the following: 1. Identifying your target readers 2. Deciding upon a suitable subject, story and style 3. Writing and editing the book 4. Developing a suitable title [...]
Book Marketing Mondays: Building Your Author Platform
December 20th, 2010 Guest Expert: Dana Lynn Smith As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform, how do I get one, and when should I begin? Your author platform determines your reach in the marketplace and it’s important to your book promotion success. [...]
Posted in Book Marketing, Book Marketing Mondays 
Tags: author platform, Book Marketing, Book Promotion, brand, connections, reputation 
7 Comments »Book Marketing Mondays: Authors & Marketers: The 5 Most Asked Questions Answered
December 13th, 2010 Guest Expert: Jo-Anne Vandermeulen Throughout the year, I have had many opportunities to submit and host interviews. Some have been author focused…others have been market focused…and yet, my favorite is a blend. Perhaps it’s time not to consider both as separate. Wouldn’t your life be a lot easier if you combined yourself as both an [...]
Book Marketing Mondays: Recognize Your Clients/Readers To Show Appreciation
December 6th, 2010 Guest Expert: Tony Eldridge Marketing, especially book marketing, takes place on two fronts. First, the front that helps us find new readers. Second, the front that helps us keep the readers we already have. Why is it important to keep our current readers? Because they help us spread the word about our book; they buy more [...]
Book Marketing Mondays: Top Ten Ways Authors Can Use Twitter
November 15th, 2010 Guest Expert: Dana Lynn Smith Twitter is a great tool for building an author platform and promoting books. Here are some of the top ways authors can benefit from Twittering: 1. Help others by sharing information, while you gain a reputation as an expert. Nonfiction authors can post links to helpful articles, recommend resources, and [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Authors, Book Marketing, Book Promotion, Twitter, twitter marketing No Comments »Book Marketing Mondays: EBooks Set Record Sales – Indie Authors Gain Power
November 8th, 2010 Guest Expert: Jo-Anne Vandermeulen THE EBOOK MARKET IS EXPLODING! Even with less than 3 months left, the first 9 months into 2010 shows eBooks TRIPLING wholesale revenues. EBooks set record sales: “eBooks reached an all time record in the book industries at 9% of ALL wholesale book revenues, jumping drastically from the 3% in 2009 [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Authors, Book Marketing, Book Promotion, ebook, sales 1 Comment »Book Marketing Mondays: Important Communication Lessons Learned From The 2010 Midterm Elections
November 1st, 2010 Guest Expert: Tony Eldridge Tomorrow is the mid-term election in the United States. Regardless who your favorite candidate is, there are some great communication lessons authors you can learn by observing what is happening. Some lessons may be worthy to emulate while others may be best to steer clear from. While politics can be divisive, your [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Authors, Book Marketing, Book Promotion, communication No Comments »Book Marketing Mondays: Pimp Your Cover
October 25th, 2010 Pimp Your Cover: It Has to Survive “The Glance Test.” Guest Expert: Aggie Villanueva A book cover is an author’s brand. It’s the only initial point of interest, and the first point of purchase. No one will flip it and read your genius summary on the back, if your cover doesn’t convince them to pick [...]
Posted in Book Marketing, Book Marketing Mondays Tags: Authors, book brand, Book Marketing, Book Promotion, book-cover, glance test 1 Comment »Book Marketing Mondays: 10 Ways to Promote Your Book in Your Own Backyard
October 18th, 2010 Guest Expert: Dana Lynn Smith Online marketing is a terrific way to promote your book to a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips [...]
