How BookBuzzr’s New, One-Click-Win Feature is Different from Amazon Free Day Promotions
Reviews!
You can love them or hate them. But you can’t ignore them. All your marketing efforts will come to naught if your readers land on an Amazon page with just 1 or 2 reviews which look like they’ve been written by your friends.
One way to get reviews for your book is running an Amazon free day promotion. This works well for many authors although I’ve read on a few forums that the Read more [...]
Category: Book Marketing
The Genesis of the Novel MRS. LIEUTENANT: Inspired by Actual Events
In May of 1970 I accompanied my new husband to Ft. Knox, Kentucky, where he was scheduled to enter active military duty by attending Armor Officers Basic.
Mitch and I had met at Michigan State University and he was in Army ROTC. Initially wanting to wait to marry until after he had served his two-year commitment, he changed his mind and we were now married.
Although the U.S. Army did not tell him he could bring his wife, I was not staying home. We drove south from Chicago in Read more [...]
Using Online Marketing to Promote (Not Sell) Your Books
The Internet provides traditionally published and self-published authors numerous opportunities to promote their books to prospective fans.
But it is important to understand the nature of online marketing – creating relationships rather than selling.
For these types of opportunities you want to connect with prospective readers in a friendly way rather than constantly “pushing” your books down their throats.
Perhaps the most obvious online marketing strategy for authors is to Read more [...]
Book Marketing Commandment 9 of 10 – Practice the Pareto Principle
As an author, you have a number of different book marketing opportunities. And it is easy to drown with all of the information (noise) that is out there. Should you blog? Tweet? Post on Facebook? Run a Pinterest contest? Setup an affiliate program? The ideas are endless. But your time is limited. And you need results.
What should one do?
The answer lies in applying the Pareto Principle. The Pareto Principle, also known as the 80/20 Principle states the following:
80% of your results will Read more [...]
Book Marketing Commandment 8 of 10 – Practice Generosity in a Creative Way
In 1999, best-selling author Paulo Coelho, who wrote “The Alchemist,” was failing in Russia. That year he sold only about 1,000 books, and his Russian publisher dropped him. But after he found another publisher, Coelho took a radical step. On his own web site, launched in 1996, he posted a digital Russian copy of “The Alchemist.
With no additional promotion, print sales picked up immediately. Within a year he sold 10,000 copies; the next year around 100,000. By 2002 he was selling Read more [...]
Directory of Book Editing Services
Suggest an Editor
Are you an Editor? Do you know of someone good?
Please suggest one in the comments section and we’ll add it in after vetting the link.
A-1 Complete Writing and Editing Services
At A-1 Complete Writing and Editing Services your assigned editor will have the appropriate experience for your project: business editors for business projects, academic editors for academic projects, creative writing editors for your book manuscript, and etc.
www.a-1writingandediting.writernetwork.com
Email: Read more [...]
Expert Interview – Toni from Duolit
Duolit is comprised of a team of two ladies – Toni and Shannon. They help authors with lots of free book marketing advice on their website – http://www.selfpublishingteam.com.They even have a very useful ‘book marketing kit’ which you get if you sign-up for their newsletter.
We (the BookBuzzr team) got in touch with them in order to pick their brains on the fine art of book promotion. The interview follows:
Hey Toni. Thanks for being here. We’re excited to have you share Read more [...]
How to Market Your Book Gangnam Style
If you've not yet heard of Gangnam Style or Psy, you've got to get your nose of that book or whatever else you've been doing, come back to planet Earth and take a moment to watch the video below. It's garnered 600 million views (yes ... that's right ... it's over half a billion!)
The video has raced ahead of videos from stars with much bigger platforms in the US - stars such as Justin Bieber and Lady Gaga.
So what's the secret of Psy. How can you - an author - promote your book and Read more [...]
Why Your Low Priced eBook Pricing Strategy is Wrong
This post is not about the economics of ebook pricing. There are other articles out there that have treated this topic in depth (ex: this article by Joe Konrath.) Rather, it is a hypothesis about the psychological reaction from readers to your ebook's low price.
John Locke and the 99 Cents eBook Revolution
A few years ago, John Locke became one of the first authors to break the $1 Million sales mark for ebooks. Thereafter, in reference to being compared to big name authors, he famously Read more [...]
Conversation Triggers – The Secret Ingredient of a Rock Star Marketing Strategy
This blog post was inspired from a case study in Emanuel Rosen's book - Buzz.
First, a Little Story about How the Pros Do It
A few years ago Clairol Herbal Essences -the hair color brand - wanted to come up with an innovative way to get people to talk about its product. What the marketing research team learned is that customers of the products, who were mostly young girls, wanted feedback from their friends before they went in for a particular look.
The result was a book with a hole in Read more [...]
