Ta Da! E-books are great tools for promotion

Expert: Carolyn Howard-Johnson There may be as many different kinds of electronic books as you’re likely to find of the more substantial kind in bookstores. There you see hardcover books, trade paperbacks, mass market paperbacks, books bound with twirly wires, pop-up books, large-print books, tactile books and more. E-books are…

Kindle Publishing Made Easier

Kindle Publishing Made Easier

(diehard DIYers: that’s only somewhat easier) Guest Expert: Laurel Marshfield Several months ago, while paddling around on the Internet’s vast ocean of information, I happened across a convert-your-eBook-to-Kindle video made by a highly caffeinated person. And though his shoutin’-at-ya, rapid-fire presentation style was headache-inducing, I persevered. He promised I’d have…

Promote a Book with Twitter: Top Ten Strategies for Authors

Expert: Dana Lynn Smith Twitter is a great way to promote a book while you build your networks and expert reputation. Here are ten ways authors can harness the power of Twitter to promote a book: 1. Help others by sharing information, while you gain a reputation as an expert.…

Will Tweetin’ & Postin’, Updatin’ & Discussin’  Get You into Your Readers’ Hearts?

Will Tweetin’ & Postin’, Updatin’ & Discussin’ Get You into Your Readers’ Hearts?

Guest Expert: Laurel Marshfield “Wishin’ and Hopin’” — the hit pop tune that iconic blonde soul singer, Dusty Springfield, made famous in the sixties — offers a familiar resonance, these days, for authors hoping to attract readers. (Need a little memory boost? Here’s Springfield: http://bit.ly/gLyiq5) Hear it? The connection between…

5 Basic Facebook Fundamentals for Authors

Guest Expert: Teresa Morrow The statistics continue to rise regarding the importance of social media marketing, such as Facebook, for authors. The power of Facebook allows a more direct connection with the author creating a more personal experience for any avid reader. By implementing the following basic fundamentals, Facebook can showcase…

Readers Who “Like” You, or Readers Who “Friend” You — Which Is Better?

Guest Expert: Laurel Marshfield This year, Facebook topped 550 million members. If it were a country, Facebook would be the third largest in the world (ahead of the United States, in fourth place with a mere 309 million). Impressive numbers, but why should that interest authors – interest you as…

Five Ways Authors Can Promote Books on Facebook

Expert: Dana Lynn Smith Facebook is the second most popular website in the U.S. (after Google), accounting for about 10 percent of all online usage. Bottom line: if your potential customers are on Facebook, you should be there too. Here are some suggestions for getting the most from this powerful…

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