The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

Guest Expert: Laurel Marshfield Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big…

Book Trailers: Five Things Shteyngart Gets Right

Book Trailers: Five Things Shteyngart Gets Right

Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly…

Video Marketing for Authors: Four Ways to Optimize Your YouTube Channel

Guest Expert: Shelley Hitz As an author, have you considered video marketing? I encourage you to sit down and plan out your book marketing efforts and determine how you can incorporate video. Why? Well, we definitely live in a video generation and video is one of the fastest ways to connect…

Keyword Research Resources – How to Increase Blog Traffic Using Keywords

Guest Expert: Shelley Hitz Are you using keyword research resources to help your blog gain visibility in the search engines? If not, you could potentially be missing out on a lot of free traffic from the search engines. And if you have a blog, you are most likely looking for ways…

Q&A: How to Make your Author Blog Work for You

Our 18th May webinar on How to Make your Author Blog Work for You was interesting and packed with great info. Our panel consisted of Laurel Marshfield (professional writer, ghostwriter, and developmental editor at Blue Horizon Communications), Teresa Morrow (owner Key Book Promotions, keybookpromotions.com) and Joel Friedlander (proprietor of Marin…

Marketing by Creating an Online Blog Community

Guest: Bethany Ramos Published and unpublished authors alike need to have one discernible skill to stand out in a sea of competition: the ability to market themselves. If you are a new author hoping to make a break into the publishing industry, you can take the first step in the…

Ten Reasons Why You Should be Blogging

Ten Reasons Why You Should be Blogging

Guest Expert: Penny C. Sansevieri With all the Tweeting, Facebook Liking, and LinkedIn connecting going on, it’s easy to forget about blogging and finding the time to do so. Blogging, however, can be extremely useful for more reasons than just populating your website with content (although that’s important too). Let’s…

Can Blogging Really Be an Author’s Best Friend? :: The Writerly Art of “Pollination”

Can Blogging Really Be an Author’s Best Friend? :: The Writerly Art of “Pollination”

Guest Expert: Laurel Marshfield On Earth Day this year, Friday, April 22, I found myself reading a book about beekeeping, appropriately enough — given that bees pollinate flowers and, as a result, make the Earth fruitful. And so, that book (A Book of Bees by Sue Hubbell – pictured in…

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