THE SECRET OF SELECTING KEY WORDS FOR ADWORDS

THE SECRET OF SELECTING KEY WORDS FOR ADWORDS

Guest Expert: J.P. Thompson So, you are thinking about an AdWords ad campaign, are you? Let me begin. “Scissors cuts paper, paper covers rock, rock crushes lizard, lizard poisons Spock, Spock smashes scissors, scissors decapitates lizard, lizard eats paper, paper disproves Spock, Spock vaporizes rock, and as it always has,…

Why Isn’t My Website Enough For Mobile Phone Users?

Why Isn’t My Website Enough For Mobile Phone Users?

Guest Expert: Aggie Villanueva A common misconception is that smartphone users can browse websites as easily as computers. Most mobile users will not browse your website, and it’s because they cannot browse it successfully. Everything on the web is made for viewing on computers, not in any way created to…

March 2012 Facebook Page changes

Guest Expert: Phyllis Zimbler Miller Major Facebook Page Changes Require Strategic Planning for Book Authors Now that Facebook has mandatorily changed all Pages (formerly known as fan pages) to the new format, it is time to assess the benefits and issues for authors. Let’s take as one example that you…

What Can I DO With My App & Where are Marketplaces?

What Can I DO With My App & Where are Marketplaces?

Guest Expert: Aggie Villanueva What Can I DO With My App? You MARKET, just as you do with your websites online. Notice one of the sections in my app image to the left is the “Library,” where I sell my books. (In-depth marketing capabilities later in this series.) Apps gather…

Using mind maps to write & finish your book on time

Using mind maps to write & finish your book on time

Guest Expert: Roger C. Parker Time management plays a crucial, but often over-looked, role in writing and publishing success. Authors absolutely, positively must finish the first draft of their book on time. A 90% complete manuscript is not enough! The first draft has to be finished before the manuscript can…

What is an App & Why Do I Need One?

Guest Expert: Aggie Villanueva What is an App? Apps are short for mobile application programs that are created to replace internet websites/blogs for smartphone users. Along with the ability to purchase your books/products, apps offer the reader something for free, just as your sites/blogs do on the internet. This gives…

When Will the eBook Expressway  Explode Sales for Nonfiction  – as It Has for Fiction?

When Will the eBook Expressway Explode Sales for Nonfiction – as It Has for Fiction?

Guest Expert: Laurel Marshfield eBook Writer In the mid-1960s, the Beatles recorded “Paperback Writer,” a song that could be said to mirror the controlled frenzy currently surrounding eBooks. Why so? With its good-natured satire, the song lends a soundtrack to the hopes that many authors have for this new publishing…

Conducting a Virtual Book Tour for Your eBook: The Secret for Getting your eBook Seen by Thousands of New Readers!

Conducting a Virtual Book Tour for Your eBook: The Secret for Getting your eBook Seen by Thousands of New Readers!

Guest Expert: D’vorah Lansky, M.Ed. and Author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. You may be familiar with the concept of a traditional book tour. This is where the author travels from city to city, or state to state, signing books and doing…

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