Book Marketing Mondays: How to Identify A Writer’s Target Audience

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell…

TGIF Book Marketing Tips: Book Authors Need a Dedicated Website for Their Books

Guest Expert: Phyllis Zimbler Miller Thanks to the online marketing opportunities made available by the Internet, authors with little or no marketing budgets can level the playing field with authors who have huge marketing budgets. Yet before authors can truly take advantage of online marketing opportunities, these authors need a…

Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page

Guest Expert: Dana Lynn Smith Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook’s rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in…

TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers – Part 2

From The Frugal Editor Guest Expert: Carolyn Howard-Johnson Last month in Recommended Reading, Listening and Help for Writers – Part 1 we discussed some of the people and sources for Editing, Grammar and Style, Websites, Craft and Custom Dictionaries. This week Carolyn has some more sources and people to share with…

Book Marketing Mondays: Minimize Time Maximize Online Presence

Guest Expert: Jo-Anne Vandermeulen I have only so much time and want to connect with the most people possible. Now is not the time to stress; but to know, you can *conquer all obstacles* by following the Solution to Maintain Online Social Media Presence. *Build Relationships* – create maximum presence…

Book Marketing Mondays: The Craft of Marketing

Book Marketing Mondays: The Craft of Marketing

Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. All other things equal, would you rather chow down on a fast food burger or one hot off your backyard grill? I’ll bet big money most of you say the one from your grill. Am I right? However,…

TGIF Book Marketing Tips: Effectively Using Twitter to Promote Your Book

Guest Expert: Phyllis Zimbler Miller One of the extra perks of having your book featured on BookBuzzr is that BookBuzzr community manager Freya tweets achievements and news about you and your book to over 10,000 followers. But if you yourself are not on Twitter, you’re losing out on optimizing the…

Book Marketing Mondays: Six Ways Authors Can Promote Books on Facebook

Guest Expert: Dana Lynn Smith Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool: 1. First, be sure to take full advantage of the promotional opportunities on…

TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers

From The Frugal Editor Guest Expert: Carolyn Howard-Johnson When we’re learning something new we may need a real, honest-to-goodness college- type reading list so that we’re aware of every aspect of the new subject we’re learning. It’s especially important for people entering into the publishing industry because there is much…

Book Marketing Mondays: Innovative Marketing Techniques Sells Books

The New Decade: Innovative Marketing Techniques Sells Books Guest Expert: Jo-Anne Vandermeulen The New Decade: Innovative Marketing Techniques will dictate which producer will meet their ultimate goal and sell their products. For you to conquer all obstacles you will need to: 1.) Accept the changes in today’s marketing cyber-world. 2.)…

TGIF Book Marketing Tips: Virtual Book Tours Offer Global Reach to Book Authors

Guest Expert: Phyllis Zimbler Miller Thanks to the Internet a book author no longer has to travel from one city to the next cramming in as many book signings and media interviews as possible in the shortest amount of time. Virtual books tours, Internet radio shows, and teleseminars have taken…

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