6 MARKETING STRATEGIES AND TOOLS FOR SELF-PUBLISHED BOOKS

If you want to write a book, but are afraid it won’t sell, or that you’ll need a lot of money to advertise it, fear no more! There are plenty of things you need to consider, of course, but when it’s done, it’s up to you how to sell it, and it’s also mostly FREE. If you’re looking to improve your writing, whether it regards editing or proofreading what you’ve already created, you can seek help from professionals online, in websites like EduBirdie. Afterward, the advertising is all up to you to decide. Marketing a self-published book can be a difficult task if you don’t use the available tools to get it going. There is no such thing as “book promotion marketing” because the truth is that there are endless possibilities out there in order to make a book popular; there’s no factual structure. If you want some tips on how to advertise your work, we have them for you.

1. INTERNET

Promoting a book is much easier today when we have the help of the Internet and social media. The internet provides many spaces for people from all around the world to interact, which is advantageous for book writers. Using platforms like Amazon, eBay and many others will help you get customers fast. You need to try to be very concise and simple, and learn a little about SEO (Search Engine Optimization) to make it easier for readers to find your book. Learn more about it here.

2. OFFLINE MARKETING

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Distributing business cards, speaking at public events, sending mail and making calls are just some ways to promote your book. Contacts are important since you can’t tell if the person you’re going to meet will change your life. Therefore it’s crucial to understand that everyone you talk to is a possible buyer.

3. GOOD PRICING

Good pricing is a marketing strategy that almost all companies use. When you’re new, and you’re looking to enter it successfully, you need to appeal to clients, which you can do by the quality and by pricing. Since book quality is subjective, pricing is too important. When putting a value to your book, you need to avoid being too cheap and too expensive, while still earning a profit. Here are some good pricing strategies to consider.

4. TALK TO LOCAL MERCHANTS

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Marketing a book is much easier when you have extra hands working with you. Visit your local bookstore and talk to the owner and ask him for help with selling and promoting your product, in exchange for a specific percentage of the total earnings. Do this in various stores, and you’ll start to see people buying your book.

5. CONNECT WITH YOUR READERS ON AND OFFLINE

Establishing relationships with your readers is the most important part of the whole marketing process because they’re the ones you’re trying to reach. Engage with them both in social media and personally. Do Google Hangouts or Twitter/Facebook/Instagram live streams to discuss your work or answer questions your readers may have. Organize meetings and book signing events to personally meet your buyers and have a chance to exchange some minutes of your time with them. Happy clients will surely recommend you and all your work.

6. GIVEAWAYS!

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Giveaways have become really popular today; When users get a chance to participate in something for free, they will most likely do it. Encourage your circle to participate by bringing other acquaintances and helping you grow your audience more every day. You can offer free books and merchandise in these giveaways.

About Author:

Helen
Helen Birk has an MBA and a Doctorate in Project Management and Finance, and is responsible for the efficient management of the enterprise and its employees’ welfare, Helen is always seeking to encourage them to be more proactive and entrepreneurial inside the office. She has been a part of several types of research regarding social entrepreneurship, management of technology and innovation, corporate responsibility, work ethics and sustainable development, which have provided her with the proper knowledge and foundation to lead the company towards success, doing things the right way.

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