Using Online Marketing to Promote (Not Sell) Your Books

Using Online Marketing to Promote (Not Sell) Your Books

  The Internet provides traditionally published and self-published authors numerous opportunities to promote their books to prospective fans. But it is important to understand the nature of online marketing – creating relationships rather than selling. For these types of opportunities you want to connect with prospective readers in a friendly…

How to Have a Successful Book Giveaway

How to Have a Successful Book Giveaway

We’d written earlier about GoodReads Giveaways versus Freado Giveaways. The screenshot below shows the Freado side of this story. On Freado, readers win points and use those points to win books through an online auction. Sometimes the bidding reaches a fever pitch with plenty of bids and counter bids. When…