If you’ve not yet heard of Gangnam Style or Psy, you’ve got to get your nose of that book or whatever else you’ve been doing, come back to planet Earth and take a moment to watch the video below. It’s garnered 600 million views (yes … that’s right … it’s over half a billion!) The […]
Why Your Low Priced eBook Pricing Strategy is Wrong
This post is not about the economics of ebook pricing. There are other articles out there that have treated this topic in depth (ex: this article by Joe Konrath.) Rather, it is a hypothesis about the psychological reaction from readers to your ebook’s low price. John Locke and the 99 Cents eBook Revolution A few years […]
Conversation Triggers – The Secret Ingredient of a Rock Star Marketing Strategy
This blog post was inspired from a case study in Emanuel Rosen’s book – Buzz. First, a Little Story about How the Pros Do It A few years ago Clairol Herbal Essences -the hair color brand – wanted to come up with an innovative way to get people to talk about its product. What the marketing […]
How to Engage With Your Fans on Amazon and Other Book Marketing Tips – An Interview With Amazon Best Selling Author, Alexandra Anthony
Picture this: Someone writes a negative Amazon review for your book without even reading it. Other reviewers, who are fans of your book, jump in and defend the book on your behalf. A third person comments that she decided to buy your book based on the passion with which fans defended the book! As an […]