Today we have the great pleasure of being the host on Day 3 of the Virtual Blog Tour of author Lynn Serafinn whose book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell launches on Amazon on Tuesday December 13, 2011.
Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the Read more [...]
Archive for: November 2011
5 Lessons I Learnt About Book Marketing from Writing Get Noticed
Guest: Marcus Taylor, co-author of the book Get Noticed
About four months ago Rob (co-author) and I were discussing whether to self-publish our book or instead go down the traditional publishing route, in the end we chose to self-publish – after all, we had written a book about getting noticed, so we decided to put our money where our mouth is and use the exact same concepts from within the book to get ourselves noticed.
In this post I want to share with you some of the lessons in book marketing Read more [...]
3 Steps to e-Book Cover Design Success
Guest Expert: Joel Friedlander
The move to e-books has brought with it a new challenge for book cover designers, amateur and professional.
The first challenge, of course, if you've been designing book covers for any time, is to understand exactly what an e-book cover really is.
Unlike print books, which we can pick up and examine, e-books don't exist in any physical reality other than as a computer file. So how can they have a cover?
And since an e-book is simply a computer file with Read more [...]
Is the eBook Expressway Every Author’s Back Road — to Big Bucks & a Bona Fide Writing Career?
Guest Expert: Laurel Marshfield
While rarely noticed, there’s an instructive parallel between people who yearn to be famous authors and those who yearn to be famous actors.
The mainstream literary scene, like Hollywood, is constellated by twenty-five or so big-name authors with literary-auction-level fame (and among actors, by twenty-five or so who possess mega-watt star status).
Anything these two dozen people write or act in will sell extremely well, because their fame tends to self-perpetuate: Read more [...]
Congratulations Carolyn on Winning USA “BEST BOOKS 2011” Award!
Recently we got to know that Carolyn Howard-Johnson, a BookBuzzr Author won The USA “BEST BOOKS 2011” Award for best business book in the writing category for her new edition of The Frugal Book Promoter. Congratulations Carolyn!
(USABookNews.com, is the premiere online magazine and review website for mainstream and independent publishing houses.)
We've invited Carolyn to share an excerpt of her chapter on awards from her award winning book The Frugal Book Promoter to help authors win awards Read more [...]
EEEEEE-books!! 5 Top Questions
A short intro to digital media for authors who haven’t got a clue
Guest Expert: Lynn Serafinn
I’m a fairly techie person. I’m on the computer so much I might has well have a microprocessor implanted into my brain so I didn’t have to sit at my desk all the time. But although I’m pretty expert with the Internet, social media, WordPress, web pages, etc., there are two areas in which I’m a bit of a late bloomer. One is mobile technology (I’ll be talking more about that in a later Read more [...]
How to Create a Viral QuickQuiz
Some of you may already know about the new viral book marketing technology from BookBuzzr named QuickQuiz.
This book marketing technology can be extremely powerful when used in the right way. This article gives you a few guidelines on how to create a QuickQuiz game that gets you the best returns on the time that you spend creating it.
1. Choose a topic that:
Is relevant to your book's topic
Resonates with your readers
Read more [...]
Going Digital with eBooks
Guest Expert: Paula Krapf
“Books are no more threatened by Kindle than stairs by elevators.”
Stephen Fry
What’s relatively inexpensive to produce, has a quick turnaround time, and is Evergreen? In the publishing world, we’re talking about eBooks. Once mostly unknown and obscure documents with limited distribution, eBooks in some cases now outsell hardback and paperback books.
The phenomenon of eBooks is due to several factors: the creation of inexpensive, portable, easy-to-use Read more [...]
Book Review: ‘Get Published Today’ by Penny Sansevieri
For too long, the publishing industry has been a mysterious, clubby, closed business.
Authors have had to struggle with a number of unanswered questions. Questions like,
“What makes a best-seller?”, “What is a Co-op?” or “What are Reserves against returns?”
In her book, ‘Get Published Today’, Penny Sansevieri answers such questions and more. The sub-title ‘An insider’s guide to publishing success’ actually offers a good clue as to how useful and powerful this book Read more [...]
