Guest Author: Iris Waichler
Now you have a published book. What next? How do you get the much needed publicity to help the world know about you and your book so you can create buzz and increase sales? Here are some things I have learned about creating publicity to sell books.
1. Identify Potential Media Outlets that Might be interested in Your Book Topic. Read magazines, local newspapers, listen to radio shows, and watch television news and talk shows. This includes internet shows and publications. Read more [...]
Archive for: August 2011
How to Use the John Locke Principle to Market Your Book Through Games
John Locke has sold a million copies of his various books. He has also written a very useful guide titled “How I Sold 1 Million eBooks in 5 Months” that describes his methods.
One of the key principles in the book is the idea of “transfer of loyalty”. While this is a well-known and much used principle in marketing, John has used it to great effect in creating effective blog posts that promote his books. Hence, I’ve referred to it as the John Locke principle.
So what is this principle?
Take Read more [...]
How Authors Can Supercharge Their Marketing Through Games
Expert: James Simpson
Books have long been a staple of human entertainment and knowledge. By contrast, games are relatively new to the scene, but they are taking an ever-increasing role in entertainment and even to an extent in knowledge. When you get down to it though, are the two really all that different?
Books hold an amazing power to open up the human mind and to tap into its true potential through imagination. Games do the same thing by allowing people to amplify that imagination Read more [...]
It’s Book Fair Season! What To Do After the Fair
Expert: Carolyn Howard-Johnson
After you’ve been part of a book fair, all you want to do it put your feet up and rest. But wait! Not yet! Evaluate your fair experience before you forget anything important. I do this so I can refine the procedure the next time ‘round, or avoid it all together. Doing so helped me decide fairs had been worth it for me when I first started (and was much younger), but that it might be time for me to move on to other kinds of promotions. It took me two years after Read more [...]
Why Good Authors Make Good Game Designers
The Secret to Successful Games is the Secret to Successful Books
What is the one attribute that every successful song, Broadway performance, blog post, Hollywood movie, public speech, TV ad, book and YouTube video has in common?
While you mull the question, check out this short video. It’s quickly going viral on YouTube and Facebook. It features a simple scene in rural India where a few boys are trying to record their motorbike stunts on video. One of the boys is showing off the stunts, Read more [...]
The Benefits of Community
Guest Expert: Sherrod Story
I have to tell you - in all honesty - I have no frickin' idea how to market a book. None! I have a Twitter account, a blog, a Facebook account for me, and one for my book LOL, and I'm on all of them every single day. That's all I know to do.
Oh, that and beg for Twitter followers and blog subscribers, and thank everyone profusely when they bite, which works, believe it or not. I've asked around, read articles, and the general consensus for all my online research Read more [...]
What’s an Author Brand?
(& Do You Need One)
Guest Expert: Laurel Marshfield
Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes.
Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a flash of images mixed with a dominant feeling, or a scene from a particular book montaged with memory fragments.
Here’s a small demonstration. Read more [...]
7 Reasons Why Reviews Sell Books
Guest Expert: Dana Lynn Smith
Book reviews are a powerful marketing tool for books of all types. Not only do they bring books to the attention of people who might never have heard of them otherwise, but they provide "social proof" that the book is valuable, and help the reader determine if the book is a good fit for them.
Reviews, customer testimonials and endorsements are a critical element in any book marketing plan. Here are seven ways that reviews sell books:
1. Readers discover books Read more [...]
The “Gamification” of Book Marketing and Promotion
As part of my volunteering activities to serve the community, I teach public speaking to 14 year old school children at a local school on Saturday mornings. Sometime ago, one of the challenges I noticed was that students would not applaud and cheer when one of their peers completed a speech on stage. Worse, many of them would speak to each other and be distracted while one of their classmates was speaking. As you can imagine, this was demotivating for the young speakers, many of whom were giving Read more [...]
Thinking Outside the Box to Promote Your Book
Guest Expert: Phyllis Zimbler Miller
Thanks to the ease of publishing books and eBooks today, there are now even larger numbers of books from which you want your own book to stand out.
And thanks to the opportunities on the Internet you can achieve this goal. However, you need to think creatively “outside the box” to utilize elements that relate to your book in order to engage the attention of readers.
Let’s start with children’s books and move along the age continuum:
If you Read more [...]
