Interview with Joel Friedlander author of A Self-Publisher’s Companion: Expert Advice For Authors Who Want To Publish

It is our great pleasure today to feature an interview with Joel Friedlander who has over 30 years of experience in the publishing business. Joel operates a popular blog that offers advice on navigating through the brave new world of ebooks, indie publishing, book marketing and book designing. Joel is…

The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?

Guest Expert: Laurel Marshfield Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big…

Book Trailers: Five Things Shteyngart Gets Right

Book Trailers: Five Things Shteyngart Gets Right

Guest: Thomas Doane 1. The ‘Viral’ Element: Style/Content The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly…

Video Marketing for Authors: Four Ways to Optimize Your YouTube Channel

Guest Expert: Shelley Hitz As an author, have you considered video marketing? I encourage you to sit down and plan out your book marketing efforts and determine how you can incorporate video. Why? Well, we definitely live in a video generation and video is one of the fastest ways to connect…

Book Review – A ‘Self Publisher’s Companion’ By Joel Friedlander

Book Review – A ‘Self Publisher’s Companion’ By Joel Friedlander

Joel Friedlander runs a popular and useful blog. He recently sent us a copy of his book ‘A Self Publisher’s Companion’ for review. This book derives much of its content from Joel’s blog writings. But this is not your average “blog-to-book” kind of book. In spite of being a long…