Guest: Dan Petrovic
Marketing a book means being creative. After all, there are new book releases coming out every other day. Staying ahead of the competition means thinking about how you can make a title and its author memorable. This is where giveaways really come in handy. People like to receive free things. The usual promotional products such as buttons, t-shirts, keychains, and desk items are useful and popular, however, it is always better to think of book-related giveaways when marketing Read more [...]
Archive for: June 2011
Interview with Joel Friedlander author of A Self-Publisher’s Companion: Expert Advice For Authors Who Want To Publish
It is our great pleasure today to feature an interview with Joel Friedlander who has over 30 years of experience in the publishing business. Joel operates a popular blog that offers advice on navigating through the brave new world of ebooks, indie publishing, book marketing and book designing. Joel is the author of The Self-Publisher's Companion which we recently reviewed.
Joel, can you tell us a little about yourself?
Thanks Vikram. I grew up in a printing family as my father was Read more [...]
Using Book Trailers to Promote Your Book
Guest Author: Dana Michelle Burnett
When I wrote my first book, I followed the advice on all the book marketing blogs and began trying to sift through all the information. One suggestion that kept coming up was to create a book trailer and upload it to YouTube.com.
The idea seemed easy enough. I had used video a few times in my home décor business, so I figured it would be about the same. I gathered some pictures, found some music, and made my book trailer. Guess what? Nothing happened.
When Read more [...]
The Book Trailer Lament: Can Authors Achieve High Production Values on the Cheap?
Guest Expert: Laurel Marshfield
Does Dan (The Da Vinci Code) Brown need a book trailer? Well, no. Dan Brown does not. He’s got two ever-so-suspenseful and special-effects-filled Hollywood movies based on his most popular novels. Novels that sold millions of copies, worldwide, before they were ever adapted for the big screen.
But few authors are Dan Brown.
The Book Trailer Dilemma
Book trailers are for authors whose books have yet to be made into blockbuster Hollywood movies. Also for Read more [...]
Book Trailers: Five Things Shteyngart Gets Right
Guest: Thomas Doane
1. The ‘Viral’ Element: Style/Content
The style of the trailer reflects the content of the book. Shteyngart’s book is a satire; therefore, his trailer is satirical. Obviously, this particular trailer is hilarious, which helped it to become a viral sensation. At 150,000 views, this is not exactly Rebecca Black’s ‘Friday,’ but it's pretty damn good for a book trailer. I’m not going to go super in-depth into the math since these things are always highly Read more [...]
The BookBuzzr Gold Rush Begins
Update: Congratulations to our BookBuzzr Grand Prize Winner - Amanda Taylor (@a_k_taylor) on winning a basket of book marketing goodies worth over $2000 from experts across the publishing industry.
A special thank you to all who participated and made the contest such fun. We enjoyed running this contest for all you authors out there and look forward to bringing a much bigger one to you next year!
Last but not the the least - Thank you to all our prize sponsors, it been great working with you Read more [...]
Video Marketing for Authors: Four Ways to Optimize Your YouTube Channel
Guest Expert: Shelley Hitz
As an author, have you considered video marketing? I encourage you to sit down and plan out your book marketing efforts and determine how you can incorporate video. Why? Well, we definitely live in a video generation and video is one of the fastest ways to connect with your readers and fans.
YouTube Marketing 101
It is free for any author to set up a YouTube channel and start marketing to potential readers. And when you choose the right keywords, your YouTube Read more [...]
How to Make a Book Trailer
Expert: Claudia Jackson
In today’s book publishing world, old publicity techniques are no longer enough. Talking your local paper into writing a small blurb about your opus won’t get you anywhere. Social networking and Internet promotion are the keys to success in the new world of eBooks and print on demand. One way to stir up a lot of really good noise about your book is a multimedia book trailer.
What’s a book trailer you ask? Never heard of one? Well, a book trailer is just like a Read more [...]
How to Make the Best Book Trailer to Market Your Novel
Guest: Bethany Ramos
First of all, what is a book trailer and how does it play a role in marketing your novel? Just like it sounds, a book trailer is similar to a movie trailer. It is intended to pique the interest of your reader to increase the sales of your novel.
Here are several keys that you can use to make a compelling book trailer to market your novel:
• Get your creative juices flowing. If you’ve already written a novel, then you’re probably quite creative. Make sure to use Read more [...]
Author Showcase – Facebook Fan Pages
Here is the list of BookBuzzr Author Pro authors who have shared the BookBuzzr AuthorPage widget on their Facebook Fan Page.
A. Jarrell Hayes
A.K.-Taylors-Books
And The Beat Goes On
Barry Crowther
Belinda G. Buchanan
Brendan Gisby,Scottish author
Bryan Foreman
Cara Faith Donovan
Chappell Hill United Methodist Church
Connect With Julianna
CvdhruveAuthorPage
Dan McQuinn
Donna K. Fitch
Ever-Flowing Read more [...]
