Everything You Do Online Reflects on Your Book: Make Sure That Reflection Is Professional
Guest Expert: Phyllis Zimbler Miller
This month’s guest post is a natural extension of last month’s guest post “Do Your Offline and Online Book Promotion Activities Support Each Other?”
In that post I talked about how your book author website should present consistent information about your offline and online book promotion activities.
In addition, all your online book promotion activities Read more [...]
Archive for: November 2010
The BookBuzzr Blog is Mentioned in 52 Great Blogs
A few days ago, we learned that the BookBuzzr blog had made it to Joel Friedman's list of 52 Great Blogs for Self-Publishers.
Thank you Joel!
It is this kind of recognition that inspires us to write out well-researched, actionable articles devoted to helping authors market their book using new technologies.
We're also deeply appreciative of our contributing authors including book marketing stalwarts like Carolyn Howard-Johnson, Dana Lynn Smith, Penny C. Sansevieri, Jo-Anne Vandermeulen, Read more [...]
TGIF Book Marketing Tips: Your Media Release: What to do? What to do?
Guest Expert: Carolyn Howard-Johnson
This will be short and sweet. There are many ways to use a media release. These are the major ones. If your title is unique, you may think of others.
Attach a media release to the outside of your media kit with a paper clip. It will tell an editor, producer, or other gatekeeper exactly what the big occasion is.
Send a media release to total strangers through one of the many news release disseminators. Many are free. Find a list on the Resources for Read more [...]
How to Win an iPad this Christmas with fReado Giveaways
Being Christmas and all, we thought we’d do a few giveaways but with a twist. We’d like to help book-lovers win more books and an iPad this season. So whats the giveaway?
We will be announcing limited coupons everyday until Christmas on Twitter and our Facebook Page. All you have to do is follow @fReado on Twitter and ‘Like’ our Facebook Page to get the latest coupon as it comes out. Remember the coupons are limited in number and you’re going to have to be quick to grab the points.
Now Read more [...]
Book Marketing Mondays: Top Ten Ways Authors Can Use Twitter
Guest Expert: Dana Lynn Smith
Twitter is a great tool for building an author platform and promoting books. Here are some of the top ways authors can benefit from Twittering:
1. Help others by sharing information, while you gain a reputation as an expert. Nonfiction authors can post links to helpful articles, recommend resources, and teach mini-lessons. Fiction authors can talk about their genre. Children's authors can promote literacy, share information about the benefits of reading for children Read more [...]
TGIF Book Marketing Tips: Why (Some) Authors Fail
Guest Expert: Penny C. Sansevieri
Sorry for the buzz kill title of this article, but instead of spreading pixie dust as many marketing articles do, I thought I'd take a hard look at the realities of self-defeating behavior and some of the things authors might buy into that will sabotage their careers.
Over the years I've written a lot of articles on how to be successful, but to be successful you must first learn how to fail up, meaning that you learn from what you did wrong, take full responsibility Read more [...]
Book Marketing Mondays: EBooks Set Record Sales – Indie Authors Gain Power
Guest Expert: Jo-Anne Vandermeulen
THE EBOOK MARKET IS EXPLODING! Even with less than 3 months left, the first 9 months into 2010 shows eBooks TRIPLING wholesale revenues. EBooks set record sales:
“eBooks reached an all time record in the book industries at 9% of ALL wholesale book revenues, jumping drastically from the 3% in 2009 and 1% in 2008.” - stats from the Association of American Publishers and quoted by Mark Coker- Founder and CEO of Smashwords.
GREATER ECONOMIC ADVANTAGES FOR Read more [...]
TGIF Book Marketing Tips: Writers Get Connected To Build a Solid Author Platform
Guest Expert: Teresa Morrow
You love to write. Of course you do, you are a writer. Searching for just the right word and crafting how the words will form to produce the correct sentence to create your story for your book feeds your soul. But in our highly technological world today, just writing a book is not enough. Placing a purchase link for your book on your website waiting for the readers to respond doesn’t equate to sales. Today, you have to take action to build a solid author platform Read more [...]
New Technology to Earn Goodwill From Your Readers
As an author you want to build a relationship with your readers. One way to do this is to give your readers something of value when they visit your web page, Facebook page (or Facebook fan page) or Twitter page. This could be interesting content, an opportunity to participate in a prize giveaway or something similar.
At BookBuzzr, we've come up with a new technology called 'Goodwill Builder.' The concept works like this: When a visitor comes to your website or blog (or Facebook page), they Read more [...]
Book Marketing Mondays: Important Communication Lessons Learned From The 2010 Midterm Elections
Guest Expert: Tony Eldridge
Tomorrow is the mid-term election in the United States. Regardless who your favorite candidate is, there are some great communication lessons authors you can learn by observing what is happening. Some lessons may be worthy to emulate while others may be best to steer clear from. While politics can be divisive, your marketing business communications, for the most part, should not be.
Communications is important: Whether you are talking debates, commercials, editorials, Read more [...]
