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Seth Godin suggests that Amazon bring down the price of the Kindle to $49, strip down features and build market-share. Here’s why I think that this viewpoint can cause more harm than good to Amazon.
Archive for July, 2010
TGIF Book Marketing Tips: How to Make Money on Twitter (no, really)
July 30th, 2010 Guest Expert: Penny C. Sansevieri For many of us, Twitter is a good news/bad news social networking site. The good news is it’s super popular and it seems like everyone is using it. The bad news is that for the newbie Twitter person (and even if you’ve been on this site for a while) it [...]
Posted in Book Marketing, TGIF Book Marketing Tips 
Tags: Authors, Book Marketing, Book Promotion, books, money, Twitter 
2 Comments »Mid-Week Book Marketing Tips: Easily Market Using Online Tutorials With ScreenCast-O-Matic
July 28th, 2010 Guest Expert: Aggie Villanueva A blog and/or website are an author’s marketing base camp. Every promotion we launch sends followers there. It takes a lot of work and time to maintain them well, and constantly emerging site technologies create visitors who expect the glitz and interaction of whatever is the latest and greatest. And honestly [...]
Posted in Mid-Week Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, online tutorial, screencast, tutorial, video 1 Comment »Book Marketing Mondays: How to Identify A Writer’s Target Audience
July 26th, 2010 Guest Expert: C. Patrick Schulze Listen to a PODCAST of this article. In my last article for BOOKBUZZR, I brought two fundaments of book marketing to light. The first is, like any consumer product, marketing is the key to book or novel sales. The other? Lower quality writers will sell more if they have better [...]
TGIF Book Marketing Tips: Book Authors Need a Dedicated Website for Their Books
July 23rd, 2010 Guest Expert: Phyllis Zimbler Miller Thanks to the online marketing opportunities made available by the Internet, authors with little or no marketing budgets can level the playing field with authors who have huge marketing budgets. Yet before authors can truly take advantage of online marketing opportunities, these authors need a home base that they can [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, books, publicity, Twitter 6 Comments »How to Market Your Book By Sharing Your BookBuzzr Book Widget on Facebook
July 22nd, 2010 The BookBuzzr Book Widget allows you to share your book sample and other information on Facebook. This is an effective method to promote your book on your Facebook profile without being overtly pushy. Your friends and fans can also share your book on their own Facebook profiles with just a few clicks. If you are [...]
Mid-Week Book Marketing Tips: Marketing Your Book is In Your Hands – 2
July 21st, 2010 Marketing Your Book is In Your Hands (Part 2) Guest Expert: Flora Morris Brown Ph.D. Marketing your book is in your hands and begins as soon as you decide to write it. This feels awkward, even scary to most authors since you are not finished writing the book at this stage. But since marketing a [...]
Posted in Book Marketing, Mid-Week Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, books No Comments »BookBuzzr Interviews Charles Weinblatt – Author of ‘Jacob’s Courage: A Holocaust Love Story’
July 20th, 2010 Charles S. Weinblatt was born in Toledo, Ohio in 1952. He is a retired University of Toledo administrator. Weinblatt is the author of “Jacob’s Courage” and “Job Seeking Skills for Students.” His biography appears in the Marquis Who’s Who in America and Who’s Who in American Education. Weinblatt was a frequent Toledo television news guest. [...]
Book Marketing Mondays: Promote Your Book on Facebook With a Fan Page
July 19th, 2010 Guest Expert: Dana Lynn Smith Many Facebook users are confused by the role of Profiles and Pages. On Facebook, Profiles are strictly for people. Facebook’s rules require that you register your Profile in your own name and you can have only one Profile. If you set up your Profile in the name of your business [...]
TGIF Book Marketing Tips: Recommended Reading, Listening and Help for Writers – Part 2
July 16th, 2010 From The Frugal Editor Guest Expert: Carolyn Howard-Johnson Last month in Recommended Reading, Listening and Help for Writers - Part 1 we discussed some of the people and sources for Editing, Grammar and Style, Websites, Craft and Custom Dictionaries. This week Carolyn has some more sources and people to share with you. Promotion 1001 Ways to [...]
Posted in Book Marketing, TGIF Book Marketing Tips Tags: Authors, Book Marketing, Book Promotion, books, publicity, reading, Writers 3 Comments »
